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.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Take a page out of Karen’s book and plan a city-wide scavenger hunt for your audience (more on this below.) You’re in luck!
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines.
The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Is your current strategy promoting positive change? Be willing to learn.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Supplier members.
Getting Attentions guide to nonprofit communications outlines three key aspects of a value proposition: audience needs, benefits received, and brand differentiators. Use your data to get as specific as possible regarding your ideal audiences demographic information, location, values, buying habits, and communication preferences.
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Do we have approval to book live conferences? Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Communicate. Virtual volunteer fatigue. Sponsorships. 1 CAE credit.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Content strategy. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.
West Virginia inmates will be charged by the minute to read e-books on tablets. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Seriously, ugh. Ciaramella, Reason ).
I introduced the “Book Club” to our office when I was CEO of Aptify, compiling a bookshelf of books aimed specifically at professional development within the world of business, and found that the information stored within each set of pages had the potential to transform our capacity, our communication, and our culture.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.
Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Hear thought-provoking strategies that will inspire and encourage you as we move out of the pandemic. More info/register.
Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. Prioritize social media engagement.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. Shrinking network. Personally, that’s another story.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.
In fact, it has the potential to be the star of your communication campaigns and the basis for multiple other varieties of messaging. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: It was considered too resource intensive to play a consistent role in most promotional strategies.
Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. Alyssa Ford, Data and Strategy Lead at Tech Impact. More info/register.
Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Representatives from as many as all 50 states (and possibly US territories and other countries as well) will get up to 1 minute each to highlight a trend, resource, book, webinar series, podcast, or new product or conference.
Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I searched for a recipe on Eat Your Books , a cookbook index site. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m.
I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities.
Nonprofit Management Series: Lesson from Organizational Strategies for Personal Growth Nonprofits and trade groups develop strategies to manage transition, solicit feedback from their community or members, and reassess priorities in response to outside trends. More info/register. 1 CAE credit. More info/register. 1 CAE credit.
Hear strategies for educating subscribers or members more effectively at every stage in the relationship, tips for measuring business impact, and advice on how to choose a technology foundation that efficiently serves diverse audiences and fluctuating demand. Robb Lee, chief marketing and communications officer, ASAE. 1 CAE credit.
They’re looking to find ways to connect and hang out with “their people” — like-minded folks who have the same interests, care about the same communities, and probably enjoy the same books and Netflix shows. Wondering how you can communicate some of your incredible benefits?
Due to COVID-19, your nonprofit staff members are probably now working from home, you’ve had to pivot fundraising strategies, and your organization’s programming has likely had to adapt to social distancing guidelines. . In this guide, we’ll dive deeper into the appreciation strategies that your organization can implement into.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Unlike social media, a mobile app serves as a centralized communication channel for your members. Put on your scientist hat to explore experiments to you can do to determine what engagement strategies work.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. By supporting these pairings, associations can foster a learning culture and community. Consultant/founder wisdom.
Presenters: Meena Dayak, ACE founder and strategic trade association communications leader. With analytics, AI, and machine learning, companies can change how they communicate, gain efficiencies, and break down silos between teams and among networked organizations. Strategies to Engage and Retain Your Member Base. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales.
Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! has written three books.
The resulting data will help associations understand the professional development landscape, plan learning strategy, and budget for learning programs. Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. Content strategy. Membership.
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. You just have to think outside the box and adopt new strategies. “ -Amenah R.
Personalizing content delivery : AI can analyze member preferences to deliver highly relevant content, ensuring that your communications hit the mark every time. Here’s how your organization can move forward: Start with Strategy : Before jumping into AI tools, develop a comprehensive AI strategy that aligns with your organizational goals.
Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. 4 b est practice strategies to keep up with the for-profit competition Now more than ever, it’s vital your association shares the value of your membership. Has your association experienced this latest trend?
The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Why reading books, not paragraphs, is essential for our children and for civilization. | Fri 6/7 at 4 p.m.
Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Host: Forj Speaker: Amanda Lea Kaiser, keynote speaker and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community Fri 1/26 at 4 p.m.
Webb notes that tools like EventMobi, while initially designed for in-event communication, now “allow you to continue conversations that you’ve had at the event, by connecting and continuing that post-event.” There’s room for both strategies. “I And our tactics should likely shift to reflect that.
Chapter communications. Billhighway explains how to help chapter leaders become better communicators so they can more effectively run and promote their chapters. They describe how to first improve your communications (and relationships) with chapters so volunteer leaders are more receptive and aware of your messages and resources.
Loyalty strategies. Ana Andjelic says people develop brand affinity only when it gives them a sense of community. She explains how for-profits are using membership strategies to develop customer loyalty. Level up with these 15 association marketing resources—books, podcasts and blogs. Staying away from the office.
The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.
Fíonta shares eleven effective marketing strategies for boosting event attendance. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. AI for associations. AI acceleration.
Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.
Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase. May 13: Future-Proof Your Social Media Strategy with Kivi Leroux Miller.
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