Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Cost 60

Reid All About it

OCTOBER 4, 2024

Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Hear the latest digital trends, email best practices and emerging tools you’ll need to step up your email marketing performance. Dienst at PCMA Convene. More info/register. .

NJ 258

NJ Email Marketing System Education 258

Reid All About it

FEBRUARY 7, 2025

Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. 1 CAE credit.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. More info/register.

Survey 264

Survey Strategy Project Education 264

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Nonprofit Marketing Guide

OCTOBER 20, 2021

I am sure a lot of you have heard that Apple’s new privacy policy will be just awful for us email marketers. Considering that the various Apple email clients (iOS Mail, macOS Mail, iPadOS Mail) had over 46% of combined email opens in 2020 , it is definitely something we need to pay attention to. Not up to speed?

Email Marketing 116

Email Marketing Newsletter Marketing Software 116

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. – Email Marketing: The Workhorse of Online Communications.

LMS 170

LMS Pennsylvania Committee Texas 170

Reid All About it

JANUARY 29, 2016

In the future, I’ll also include websites, blogs, and books. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. This week’s list is light on the webinar options-last week’s list included four webinars-so I added a podcast and an online conference.

North Carolina 150

North Carolina Education Committee Email Marketing 150

Reid All About it

APRIL 30, 2021

. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. These are just a few of the key questions Tony will discuss during this conversation about his new book. 1 CAE credit.

Education 354

Education Strategy Technology Revenue 354

Reid All About it

MARCH 25, 2016

This week, Beth Brooks, CAE, President & CEO of the Texas Society of Association Executives, will join host KiKi L’Italien to discuss her new book, The New CEO’s Guide: Advice for the First-time, Aspiring, or Current Association Executive. – Email Marketing: The Workhorse of Online Communications.

LMS 150

LMS Pennsylvania Committee Texas 150

Reid All About it

JUNE 30, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? That’s why marketing often falls prey to the classic spray and pray model.

Chicago 207

Chicago Education Revenue Newsletter 207

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Here’s the webinar line-up for the association community for the week of May 2. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. Here’s the webinar line-up for the association community for the week of May 2. Tue 5/3 at 1 p.m.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Higher Logic

JANUARY 27, 2020

With a community of over 5 million users worldwide, Shana has worked to launch and grow a community composed of online communities, in-person events, social media, content creation, email marketing, and customer support. He outlines some of these strategies in his book, The Art of Community: Seven Principles for Belonging.

Software 317

Software Strategy Industry Social Media 317

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 201

Chicago Mooc Education Newsletter 201

Reid All About it

MAY 3, 2019

8 ways to read the books you wish you had time for. Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Based upon the book Where’s the Office?

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JUNE 10, 2022

. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. Wed 6/15 at 1 p.m. –

Arlington 39

Arlington Revenue Content Technology 39

Reid All About it

MAY 14, 2021

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Event Talk Live: Booking the Best. Thu 5/20 at 2 p.m.

Technology 341

Technology Strategy St. Louis Tips 341

Higher Logic

JUNE 14, 2018

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

Marketing 116

Marketing Social Media Houston Resources 116

Nonprofit Marketing Guide

DECEMBER 9, 2020

In addition to lecture-style training webinars on the topics most important to you like email marketing and social media, we also have two new training formats: the Master Class and the Jump Starters. We have a lot of new stuff going on with our 2021 All-Access Pass and we would love for you to be a part of it. Master Classes.

Class 112

Class Sample Discount Communications 112

Reid All About it

DECEMBER 6, 2024

Boost your Brand – Write a Book! 14 NEW Quick Tips to get EMAILS Opened & Clicked Discover the latest in email marketing and see what new trends are increasing open rates and setting you apart from the crowd. Mon 12/9 at 8 a.m. 2025 Gear Up!

Content 213

Content Strategy Revenue Education 213

Association Success

AUGUST 24, 2020

Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book. Email marketing software . Your Mission Statement Is Impossible to Remember. A sophisticated social media strategy.

Strategy 135

Strategy Technology Email Marketing Social Media 135

Reid All About it

JULY 7, 2023

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? That’s why marketing often falls prey to the classic spray and pray model.

Education 195

Education Tools Chicago Technology 195

Nonprofit Marketing Guide

OCTOBER 12, 2021

Email Marketing Trends for Nonprofits for 2022. Jump Start Your Email Re-Engagement Campaigns. Scores of downloads like e-books, worksheets, templates, and more. Jump Start Your Simple Rules for Communications Workflows. Everything You Need to Know About Editorial Calendars for 2022. Jump Start Your Brand and Style Guide.

Communications 86

Communications Class Email Marketing Course 86

Nonprofit Marketing Guide

JUNE 4, 2012

(The All-Access Pass allows you to attend all of our webinars live, listen to recordings in the Webinar Archive, and download all of the books in our E-Book Library with one simple purchase. June 14: Email Marketing and Fundraising Part I: Getting Started. Sign-up now.). Live Webinars.

Charlotte 66

Charlotte Chicago Newsletter Email Marketing 66

Nonprofit Marketing Guide

NOVEMBER 1, 2021

Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase. Learn More about our Mentoring Program.

Newsletter 93

Newsletter Library Email Marketing Communications 93

Nonprofit Marketing Guide

SEPTEMBER 4, 2012

You can download e-books, webinar recordings and lots of other resources with your free membership. This email will give you suggestions for newsletter articles, blog posts or social media updates for the month of October. Email Marketing and Fundraising Part 2: The Makeovers. Sign-up now.). Live Webinars.

Library 59

Library Newsletter Email Marketing Social Media 59

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.

Resources 158

Resources Software Video Class 158

Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. You can also sell news and information in digital and print formats and as an event feature.

Revenue 135

Revenue Certificate Education eBook 135

Reid All About it

JULY 28, 2017

With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Learn about key findings, including marketing automation performance metrics, from the Informz 2017 Association Email Marketing Benchmark Report. 1 CAE credit. More info/register.

Chicago 150

Chicago Washington DC Education 150

Nonprofit Marketing Guide

JUNE 8, 2012

For Pass Holders – June 14: Email Marketing and Fundraising Part I: Getting Started. For Pass Holders – June 21: Email Marketing and Fundraising Part II: The Makeovers. Get all of our webinars and e-books for one price with the All-Access Pass! See the Full Webinar Schedule. Have a great weekend!

Marketing 70

Marketing Texas Indiana Austin 70

Nonprofit Marketing Guide

DECEMBER 22, 2011

Only ¼ of nonprofits (24%) have a written and approved marketing plan for 2012. Email marketing and websites will be the most important communications tools for nonprofits in 2012, followed by Facebook; print (newsletters, direct mail); in-person events; and media relations/PR. I’ll share more in 2012!

Report 73

Report Social Media Email Marketing Communications 73

MemberClicks

DECEMBER 13, 2022

What makes you click or engage with emails in your inbox? “FREE ebook” vs “get our new ebook” vs “launching our new book” all say different things. So the words you choose for your emails are super important to make sure you’re saying EXACTLY what you want to. Names, dates, prices, etc.

Tips 92

Tips eBook Email Marketing Price 92

Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. So I decided to make the first chapter of the book a summary of these assumptions. Reality 1: Marketing is not a dirty word. Tell good stories.

Marketing 87

Marketing Social Media Communications Press Release 87