EventMobi: Association Events

JULY 9, 2024

Generation Z , or “Gen Z” for short, is the demographic cohort born between 1997 and 2012 that succeeds Millennials. This makes it difficult for event organizers and marketers to use a one-size-fits-all approach to engaging diverse audiences. For example, she’s booked specific venues that Gen Zers will deem social media-worthy.

Tips 241

Tips Social Media millennials Content 241

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 193

San Jose millennials Revenue Recruitment 193

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Jamie Notter

DECEMBER 5, 2018

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). Ours is one of the first three to be released on January 1 (Rohit wrote one on Small Business Marketing , and Andrea Driessen wrote one on Event Planning ).

millennials 167

millennials Event Planning Report Survey 167

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. Whatever you think of Millennials, they’ve arrived during a tectonic shift in management.

millennials 70

millennials Case Study New York Leadership 70

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

millennials 150

millennials Washington eBook Review 150

Jamie Notter

JUNE 1, 2015

Since publishing When Millennials Take Over , we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? How do we retain our Millennial employees? So if you want to attract Millennials, you need more than good messaging. In fact, they expect to. Learn more here.

millennials 70

millennials Organization Committee Survey 70

Jamie Notter

FEBRUARY 24, 2015

Everybody wants to figure out the Millennials. Since the Millennials are the largest generation ever, they are ultimately going to spend more than any other generation has. But it''s coming, and more and more companies are now lining up to figure out the millennials so they can market and sell to them better. Don''t suck.

millennials 70

millennials eBook Innovation Products 70

Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." The second factor shaping the Millennial generation is abundance.

millennials 70

millennials Social Media Tips Tools 70

Associations Now

NOVEMBER 9, 2016

Market to professional and personal interests. A festival adds marketing power to conference promotions. Be a magnet for millennials. Design a conference experience that appeals to millennials, the largest population in the U.S. Save on travel costs by hiring festival talent to speak or perform at your event.

Conference 80

Conference millennials Austin Examples 80

Associations Now

SEPTEMBER 15, 2017

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

millennials 73

millennials Indianapolis Indiana Conference 73

Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. For one thing, they love the sharing economy: Younger travelers prefer to use ride-booking apps like Lyft and Uber as opposed to taxis or rental cars. Does your email newsletter have a clear purpose?

millennials 69

millennials Newsletter Review Social Media 69

Nonprofit Marketing Guide

JUNE 2, 2023

Ready for flip flops, sunglasses, beach time, and the most helpful articles, posts, and tips for nonprofit marketers? This week we have LinkedIn tips, what nonprofits need to know about Millennials, digital detoxes and more. Now let’s talk AI in Social Media: How to Save Time and Stay Safe.

Tips 89

Tips Marketing millennials Review 89

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Rallying Cry.

Social Media 67

Social Media millennials Email Marketing Recruiting 67

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Host: Marketing General, Inc. Tue 12/6 at 1 p.m. –

San Jose 150

San Jose millennials Revenue Recruitment 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Washington millennials Chicago 122

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. They want to dominate the job board market. In the current job market the skills gap is leaving millions of jobs unfilled.

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millennials Course Recruiting Recruitment 150

My Seat at the Bar

JULY 25, 2024

Too often, we continue programs that have lost their value and relevance to the market. You wrote a book titled Engaging the Next Generation or Not Your Fathers Association. You scared people with generalizations about Millennials. Sell books, make speeches, and laugh all the way to the bank.

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millennials Resources Strategy Examples 130

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? Strategic partnerships. More info/register.

LMS 264

LMS Leadership Strategy Recruitment 264

Reid All About it

FEBRUARY 3, 2011

Hue also believes it will be the key to recruiting and retaining Millennials. Thanks to Adam Haslett’s recent article, The Art of Good Writing , I’ve added yet another book to my wish list — How to Write a Sentence: And How to Read One. Tagged: Art , Content Marketing , Facebook , Web and Social Media , Writing.

Social Media 150

Social Media millennials Recruiting Recruitment 150

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book.

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Organization millennials Social Media Technology 100

YourMembership

FEBRUARY 8, 2013

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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San Diego Los Angeles millennials Sacramento 150

Nonprofit Marketing Guide

JUNE 10, 2011

Nancy and I will be together in Seattle on Thursday next week for the Total Focus Nonprofit Marketing Plan Workshop. I will be live blogging The Millennial Donors Summit on June 22, and Achieve is giving away tickets! MDS11 is focused on helping nonprofits engage the Millennial Generation. Want to join us?

Marketing 71

Marketing Social Media Seattle FAQ 71

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 264

Education Tips Technology Tools 264

Higher Logic

DECEMBER 30, 2015

This may seem basic, but Deloitte recently published a study showing that millennials and non-millennials think about diversity differently. millennials look at diversity more broadly, to include identities, unique experiences and ideas. During the taste test, she suddenly suggested that hotsauce would really help one sandwich.

millennials 120

millennials New York Products Marketing 120

Nonprofit Marketing Guide

JUNE 24, 2011

Welcome to this week’s round of Mixed Links, our roundup of good stuff for nonprofit marketers! In case you missed this week’s virtual summit on millennial donors held by the Case Foundation, Katya Andresen provides a list of posts by those of us who acted as blogging correspondents for the summit. See you next week!

Marketing 70

Marketing Seattle Case Study millennials 70

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Millennials don’t just want learning opportunities, they expect them. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. At Patreon, employees receive a reading stipend to spend on one or two books per quarter.

How To 155

How To LMS Learning Management System Course 155

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

Higher Logic

AUGUST 17, 2016

With this in mind, there’s a lot to be learned from marketing automation giant HubSpot, which spent upwards of 200 hours crafting a 128-slide deck of its company's “ culture code.” Ex-employee Dan Lyons recently laid into the company culture in his book, Disrupted. What a millennial wants.

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Organization How To millennials Cost 120

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Member Engagement Washington Innovation 270

Reid All About it

MAY 31, 2019

Millennials are the largest generation in the workplace but not in most associations’ membership. We’ve also been enjoying fresh peas and snap peas from the farmers market, but even frozen peas will work in this gnocchi with peas, spinach and lemon—add green onions too to celebrate late spring in all its green glory. Smitten Kitchen ).

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DC Washington Education millennials 170

YourMembership

APRIL 24, 2012

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. How do you convince someone to join your association when every hour of their lives is booked? In the Tampa market, The Moose are piloting the largest public education campaign in their history.

Recruiting 150

Recruiting Recruitment Tampa Membership Management 150

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. If I lived in the DMV, I’d be on this bus for sure. What a terrific way to start the Annual experience. AI for associations. CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. It’s not just Millennials. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches.

DC 34

DC Washington Revenue Review 34

Reid All About it

MARCH 13, 2020

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

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Education Mooc Course Revenue 155