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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in MemberEngagement + Retention. I’ve written about personalizing the memberexperience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go.
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| 1 CAE credit. More info/register.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
Learn how to identify and overcome them as Tony Rossell discusses his new book of the same name. Building the Executive AI Playbook: How AI Will Power Your Association into the Future (Arlington VA) AI presents many opportunities to enhance memberengagement, employee engagement, revenue, risk mitigation, and more.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
The link between each new member’s experience and overall engagement is significant news because increased new memberengagement does not just benefit the small segment of new members. Increased new memberengagement over time, improves all memberengagement. But, are they?
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Explore strategies to ensure your data evolves alongside your members, remains accurate and relevant, and works seamlessly across systems to meet members where they are.
Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Your virtual meetings need to be dynamic, engaging, and just packed full of amazingness. Want to know what you need to do to engage in virtual meetings? Community Book Club: The Art of Gathering. Wed 7/7 at 8 p.m. More info/register.
Boost your Brand – Write a Book! Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. Mon 12/9 at 8 a.m. More info/register.
Talking to podcast hosts has become one of my new favorite things, and one of the questions that comes up often on-air or off is, “Why did you decide to write this book?” One of the most significant benefits of being a member, engagedmembers told me, was actually all the positive experiences they had throughout the journey.
8 ways to read the books you wish you had time for. Mapping the Journey to Long-Term MemberEngagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Leverage Data to Drive MemberEngagement. Tue 5/7 at 2 p.m.
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better memberengagement and retention. More info/register. Host: Tasio.
Personalized MemberEngagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Buy a research report, now a book. Pretend you have a standard member question. Related: How the Association’s Technolgy Impacts Your Member’s Experience. New MemberEngagement Study. The post Hidden Problems That Seriously Erode MemberEngagement appeared first on Smooth The Path.
She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Because of her efforts a handful, or more, new members join each year. You can significantly increase memberengagement with a MemberEngagement Strategy. Are you interested?
Elevating New MemberEngagement How well are your new members joining and engaging in your community? Learn about the neuroscience behind impactful first impressions, ways to welcome new members and foster a sense of safety and belonging, and designing a culture that elevates new memberengagement in your community.
Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. MemberEngagement is an Art and a Science. 1 CAE credit. 1 CAE credit. More info/register. . – More info/register.
Bulletin describes how member apps help improve memberengagement by providing centralized communication channels for members. Host: Association xChange (AXC) Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member Wed 4/24 at 12 p.m. More info/register (ASAE members only).
Without reliable, organized, and well-governed data, AI cannot deliver the insights and efficiencies that promise to revolutionize memberengagement, operations, and strategy. Whether it’s member demographics, event participation history, or engagement metrics, data feeds AI’s ability to learn and evolve.
Two elements comprise memberengagement. Membersengage when there is value for them and when they have great experiences with or because of the association. My simple formula is Value + Experiences = MemberEngagement. Let’s assume that value is the chicken and experiences are the egg.
A clever hack for reading more books. Digital transformation of memberengagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? Blended Data – the Key to MemberEngagement Scoring.
Learn how to take events online in a way that is going to deliver high value, create an engagingexperience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Using Mobile to Keep MembersEngaged During COVID-19.
To answer these questions, Amanda conducted 345 interviews with association members about new memberengagement, publishing her findings in her e-book ; and she led a webinar with us about how to establish value in the new memberexperience.
I’ve joined two in 2023 alone. Content is still king and thought leaders showcasing their expertise by hosting podcasts or publishing a book, enables industry thought leaders to then enter the professional education space, directly competing with the bread and butter of many traditional associations. Know your competition. Download now
Speak with your members, hear their stories, and amplify their voices to create engaging content. When you create ungated thought leadership content by elevating member stories and experiences, you’ll develop trust in your organization and boost memberengagement. . Gated content.
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Read the book ( the author’s summary or an online review) and join us with a cup of coffee and your input on habits. More info/register.
They explain how these AMS functions affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? More info/register.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. More info/register.
Since it’s built on the Salesforce CRM platform, Nimble AMS gives you a compete view of your members, allowing you to collect, track, manage, and report on the contacts and relationships in your membership base. Personalize member communications and offers. Anticipate member needs. Provide a great memberexperience.
Becuase the decision that prospective members make does not neatly marry up to the association’s benefits. “Open the floodgates so I can receive your emails,” said no member ever. Few new members join for a research report, or a book, or for access to the site. But mostly this is not why they join.
Forget White Fragility : here are ten books America should be reading about race. Learn how to take events online in a way that is going to deliver high value, create an engagingexperience, and preserve the outcomes you were seeking to achieve with your in-person conference. Maximizing MemberEngagement in the COVID-19 Era.
This week I reviewed the free e-book, Fueling Exceptional New MemberExperiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.
We want to provide an amazing memberexperience. Fortunately, I am booking conferences all over the US (maybe even in Canada) this year. The first is called Fueling Exceptional New MemberExperiences. The second session is called Association Research Reveals the Stickiest New MemberEngagement Programs.
You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). Presenter: Cathy Fyock, The Business Book Strategist. Your members primarily interact with your association using technology such as your website, LMS, AMS/CRM, and more. Host: Fridays@4. Mon 8/2 at 1 p.m.
There’s a lot more to Appalachia than what you find in mainstream books and movies. Tue 5/28 at 12:30 p.m.* – Digital Badges for Associations: Using Micro-Credentials to Boost MemberEngagement. The Road to MemberEngagement Is Paved with Personalized Marketing. Small Staff Association Book Club.
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase memberengagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.
Fortunately, the research highlights tactics that will help more membersengage with your emails. Show first-time readers (prospective and new members) that they do not want to ignore the association’s emails. Think 3-5 sentences and focus on having members take just one action. Make reading fun. Keep them short.
You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Fri 6/16 at 4 p.m.* – Smart Brevity in the Association World (Book Discussion) The power of saying more with less.
It turns out I already have more than a dozen of the suggested books in my Kindle, so they should keep me going for a while. He’s written a few books on the topic but the latest is The Second Founding: How the Civil War and Reconstruction Remade the Constitution. Hear about some major considerations for online engagement.
Because we run overtime so often, I think we book our walking “appointments” less often than if we stuck to the hour. If new memberengagement is top of mind for you, participate in the New MemberEngagement Study today and get access to the onboarding habits of your peers. But time is always an issue.
The same author wrote two books, but one book, I found to be more fun and more memorable. It is not that I want all of the world’s problems sugar-coated but, I could see myself wanting to meet the characters in A Gentleman in Moscow, and I did not feel that way about the other book. Was it the story? Or the characters?
The weekly list of free educational events and resources for the association community… Memberengagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment.
26 percent of American adults haven’t read even part of a book within the past year. I came upon a quote this weekend that sums up the state of reading in my house: “Every morning, I have woken up knowing that I will never run out of books to read. Tue 6/18 at 1 p.m.* – Enhancing the MemberExperience with Data Analytics.
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