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I’ve written about personalizing the memberexperience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
What Challenges Are Facing Associations As It Pertains to Customer Experience? Understanding Data I think one big challenge organizations face in building the right memberexperience is in figuring out how to use the data associations already have. What does that experience feel like to the customer?
A delightful memberexperience doesn’t have to flashy, highly technological, or expensive which is good because your smaller association or your chapters may not be able to afford expensive options. A very pleasant memberexperience can just be human. Related posts: The problems attendees experience at conferences.
Talking to podcast hosts has become one of my new favorite things, and one of the questions that comes up often on-air or off is, “Why did you decide to write this book?” We explore all the points during the member journey where members make the go/no go decisions to engage.
Planners on Purpose July Book Club: Engaging Virtual Meetings by John Chen. Join Naomi Tucker and author John Chen for a discussion about his latest book, Engaging Virtual Meetings. Community Book Club: The Art of Gathering. The first 100 registrants will get a FREE digital copy of the book. Wed 7/7 at 8 p.m.
Heres why: Stay Ahead of Competitors : Associations that adopt AI early can deliver superior memberexperiences, staying ahead of the curve and retaining members who seek meaningful interactions. Contact me to discuss how AI can revolutionize your member interactions and boost retention.
. – Spring Symposium: Empowering Change Through Data: Bringing Your Data to Life Data is the engine that drives transformative change and enables associations to create truly personalized memberexperiences. 1 CAE credit. Host: Jeff De Cagna, executive advisor, Foresight First Thu 3/6 at 2 p.m.
Research data and experience highlight the barriers that hold back growth. Learn how to identify and overcome them as Tony Rossell discusses his new book of the same name. 5 Strategies For Driving Member Engagement in 2025 Many associations are challenged with engaging members on a consistent and ongoing basis.
Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. Katie Johnson, General Counsel and Chief MemberExperience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern MemberExperience. Event Talk Live: Booking the Best.
These three should be on your priority list to ensure a great memberexperience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great memberexperience. Keeping up with member expectations. As your association grows and evolves, its needs change.
Boost your Brand – Write a Book! From transforming memberexperiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization. Mon 12/9 at 8 a.m.
Yeah, I said it and Im an introvert, so I get how tempting room service or a good book is when a reception or social outing is on the agenda. Using introversion as a crutch for avoiding people and discomfort is a path to weakness and softness, a losers life. But Im an adult who understands this: people are the whole point of life.
The North Carolina Association of Certified Public Accountants (NCACPA) sends their volunteers an entire book. They’ve chosen the simple, yet inspirational Gratitude book, which is filled with quotes that resonate with volunteers. You can also spin this idea by sending more than just a card.
8 ways to read the books you wish you had time for. Leverage Data to Drive Member Engagement. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the memberexperience. I bet you didn’t even know I was gone. More info/register.
I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. Don’t forget to check out Designing Online Communities , the book that inspired this post, and let me know what you think in the comments! How you communicate with them matters.
They explain how these AMS functions affect the memberexperience, how the AMS market is changing, and what you should look for in a new AMS. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? 1 CAE credit.
Host: Association xChange (AXC) Speaker: James Hoeft, APR, Public Relations Society of America’s Ethics Committee member Wed 4/24 at 12 p.m. CRVM Book Club: Soft Skills for a Big Impact Join a discussion of Soft Skills for a Big Impact by Renu Shorey. More info/register (ASAE members only). Wed 4/24 at 1 p.m.
Hear about key trends concerning digital transformation and technology, event models, memberexperience personalization, and evolving membership models. ASAE Component Relations and Volunteer Management Book Club Join the ASAE CRVM Book Club to discuss The Four Agreements by Don Miguel Ruiz. More info/register.
Whether it’s member demographics, event participation history, or engagement metrics, data feeds AI’s ability to learn and evolve. Associations that have access to well-organized, accurate data will be able to use AI to: Personalize memberexperiences by analyzing behavior patterns.
The key to solving this problem is engaging new members very early in their membership. I just published a new e-book with solutions for how to do exactly that. Related: Why new members actually join. Intentionally designing memberexperiences. How associations push new members away.
Whether it’s a classroom-style experience, a networking event, or a happy hour, it can be an excellent way to strengthen ties within the event sector. Book a Demo The post Build Engagement Through Better Local Chapter Meetings appeared first on EventMobi.
This week I reviewed the free e-book, Fueling Exceptional New MemberExperiences , from Amanda Kaiser at Kaiser Insights and the Smooth the Path blog. My favorite part was the section that talked about the importance of making a positive first impression with new members.
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Read the book ( the author’s summary or an online review) and join us with a cup of coffee and your input on habits. More info/register.
Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. ASAE Component Relations and Volunteer Management (CRVM) Book Club The Q2 CRVM Book Club selection is The Art of Gathering: How We Meet and Why It Matters by Priya Parker. Renew: Is Your Member Renewal Journey Magical or Miserable? 1 CAE credit.
. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. Location: Chicago IL. More info/register.
People will be far more willing to engage when they feel the community or organization is friendly , warm , kind , open , and generous (replace my adjectives with the optimal words for your special members). Experiences warm new members up so they can begin to perceive the value you have to offer them.
Since it’s built on the Salesforce CRM platform, Nimble AMS gives you a compete view of your members, allowing you to collect, track, manage, and report on the contacts and relationships in your membership base. Personalize member communications and offers. Anticipate member needs. Provide a great memberexperience.
You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. Fri 6/16 at 4 p.m.* – Smart Brevity in the Association World (Book Discussion) The power of saying more with less. 1 CAE credit.
Member onboarding campaigns are popular for good reason – they set expectations for members, create a warm and fuzzy feeling, and pave the way for a great memberexperience. Releasing a new book? Identify members who have bought courses, attended events, or visited pages on your websites related to the content.
Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. More info/register.
Why do people go to conferences even though online learning and books are a better deal? For the experience. These are all reasons to go to a conference rather than buy a book or take an online class. But sometimes members do not feel like they can network. So why not buy a book for $15? Because of relationships.
They explain how these factors affect the memberexperience, how the AMS market is changing and what you should look for in a new AMS. Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (Book Club Discussion). Future-proofing. Fri 8/12 at 4 p.m.
Provide advanced level programs for executives or 101 courses for affiliate/associate members. Experiment with new ways of delivering popular content. Self-published authors have become millionaires by giving away the first book in a series for free because readers will come back and pay for subsequent books.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Also: small tech changes that drive a compelling memberexperience. Tech Tweaks to Improve the MemberExperience. Yes, data from technology solutions can improve the memberexperience. If you’re running a Facebook page and not getting your fans on your email list, you’re missing an opportunity.
Read on for some book recommendations from your colleagues. Kristen Rayner Program and Marketing Manager, MemberExperience Aircraft Owners and Pilots Association Think Again: The Power of Knowing What You Don’t Know by Adam Grant. Summer is a great time to recharge your creative thinking, and this book will help you do that.
Becuase the decision that prospective members make does not neatly marry up to the association’s benefits. “Open the floodgates so I can receive your emails,” said no member ever. Few new members join for a research report, or a book, or for access to the site. But mostly this is not why they join.
. – The Future Is Now: AI and Automation in Association Software Explore how artificial intelligence and automation are changing the way association professionals work, strengthening engagement, and enhancing memberexperience. More info/register. How to Create and Maintain a Technology Roadmap Do you have a technology roadmap?
13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your members’ experience online, ensuring they log in more often, read your content and register for that next big event. Professional Development (PD) Book Club.
If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association. Gated content, like white papers, e-books, templates, or webinars, is hidden behind a form fill-out. The bottom line is you’ll need to diversify your content offerings to provide additional value. .
The Membership Economy” author Robbie Kellman Baxter is back with a new book, “The Forever Transaction,” in which she draws out a blueprint for member-based organizations and how they can create and grow with long-term relationships with their customers. Thu 4/16 at 11 a.m. Thu 4/16 at 2 p.m. Thu 4/16 at 4 p.m. CAE credit.
You’ll walk away with an action plan for writing a series of blogs or articles (that could even lead to a published book!). Presenter: Cathy Fyock, The Business Book Strategist. Your members primarily interact with your association using technology such as your website, LMS, AMS/CRM, and more. Host: Fridays@4. Mon 8/2 at 1 p.m.
A clever hack for reading more books. Learn how to leverage chapters as a channel to reach new audiences; tap into (and boost) chapters’ unique ability to provide community and optimize the memberexperience; and leverage chapter experiences to drive community influencers. Small Staff Association Book Group.
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