Books Member Research Strategy 
Reid All About it
AUGUST 30, 2024
Billhighway shares five strategies suggested by Carrie McIntyre of Navigate for helping chapters become proficient at sponsorship and exhibit sales —advice that applies to anyone in business development and sales. Sharon Rice and Jennifer Proctor at.org Community share strategies to lighten the load for the heavy lifters on your team.
Reid All About it
OCTOBER 4, 2024
Focus on values shared by different segments instead—which is also the advice offered by David Allison in his book about Valuegraphics. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.
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Reid All About it
MAY 3, 2019
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. 8 ways to read the books you wish you had time for. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Learn strategies to extend the life of your highly valued events.
Associations Now
MAY 4, 2016
That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction.
Reid All About it
JULY 9, 2021
Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.
Guilt by Association
AUGUST 17, 2010
Most of us are continually refining our objectives, strategies and technologies. We’re collectively writing today’s equivalent of that book as we go along. Our members are playing all over the digital landscape. Your member research should tell you where to focus. Prioritize and focus.
Smooth The Path
DECEMBER 11, 2017
Related: Industry Study Brings a New Way for Association Professionals to Think About Member Engagement. The New Member Engagement Rule of Three. Fueling Exceptional New Member Experiences: Strategies for Member Onboarding, Engagement, and Retention E-book.
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