Velvet Chainsaw

APRIL 14, 2021

The two major variables that impacted 2020 revenue were the dates of your event and whether you have an expo with a conference or a conference with an expo. Revenue for anchor exhibitors cannot be recognized until that happens. Take a page from airlines and cruises and allow risk-free booking. Revisit Your Cancellation Policies.

Revenue 98

Revenue Price Conference Marketing 98

Protech

OCTOBER 13, 2020

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Offering paid books, publications and reports. It’s available on demand now.

Revenue 98

Revenue Content Certificate Cost 98

Reid All About it

APRIL 10, 2020

Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Montana Content Social Media 74

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 1, 2019

When the neighborhood boys used to get mean, they called me Reid-a-Book. Here are a few of my favorite book and writer podcasts. The Book Review (New York Times): my kitchen companion this morning. Book Cougars. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL).

Certificate 107

Certificate Chicago DC Washington 107

Reid All About it

APRIL 30, 2021

. – Conversation with Membership Marketing Expert Tony Rossell About His Recently Released Book: Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. These are just a few of the key questions Tony will discuss during this conversation about his new book. 1 CAE credit. 1 CAE credit.

Education 354

Education Technology Strategy Revenue 354

Association Success

SEPTEMBER 5, 2019

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. .

Revenue 99

Revenue How To Michigan Directory 99

Reid All About it

JUNE 4, 2021

Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Analytics in Action: How to Boost Event Registration Revenue with Data. More info/register. Fri 6/4 at 4:00 p.m. Wed 6/9 at 3 p.m.

Video 367

Video Innovation Content Technology 367

Jamie Notter

JULY 17, 2018

the revenues of competitors with lower engagement.”. Imagine what you could do with all that extra revenue!! Even so, in the end, all they have is a correlation between higher revenues and higher engagement. For all we know, the higher engagement they measured is actually the result of the higher revenues.

Revenue 162

Revenue Analysis Software Tools 162

Reid All About it

APRIL 19, 2024

Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

FEBRUARY 9, 2024

I searched for a recipe on Eat Your Books , a cookbook index site. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. But I thought I’d check the hundreds of cookbooks I own. 1 CAE credit.

Newsletter 273

Newsletter Denver Certificate Case Study 273

Spark Consulting

MAY 9, 2022

That long-term, loyal relationship is critical – it’s a key part of the foundation both of associations’ revenue models and of the work we do to benefit our professions and industries. All of those things influence both what people are looking for from your association and what they’re willing to give to it.

Revenue 221

Revenue Industry Resources Conference 221

Reid All About it

MAY 14, 2021

Last week, in-person social gatherings returned to my calendar, including my first book club dinner in more than a year. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. Event Talk Live: Booking the Best. More info/register. Thu 5/20 at 2 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. by William Deresiewicz, Salmagundi A reading guide for grownups who don’t read: librarians’ secrets for getting into books. | Seems like a good place to start. 1 CAE credit.

Revenue 262

Revenue Price Denver Tools 262

Reid All About it

JUNE 30, 2023

Non-dues revenue partners. Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Location: Washington DC. More info/register. CAE credit.

Chicago 206

Chicago Newsletter Revenue Education 206

Reid All About it

MAY 28, 2021

Presenter: Yoram Solomon, Author, The Book of Trust. Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. While reading the book in advance is encouraged, it’s not required. Analytics in Action: How to Boost Event Registration Revenue with Data.

Innovation 284

Innovation Technology Survey Team 284

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. I’d want to read that book too, but not on the job! 7-day communications challenge.

Video 213

Video Newsletter Content Revenue 213

Reid All About it

MARCH 13, 2020

This is the second session in a four-part webinar series exploring marketing automation, how to avoid common missteps, and how to optimize its use to gain marketing intelligence and grow association revenue. Small Staff Association Book Club: The Power of Moments. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. Host: ASAE.

DC 44

DC Washington Revenue Communications 44

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A. With declining membership in many associations, there is an increasing need to find new sources of revenue besides dues and annual conferences. What does that mean? 1 CAE credit.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 14, 2024

This post resonates with a sometimes scary but excellent book I’m reading now, The Coming Wave: Technology, Power, and the Twenty-first Century’s Greatest Dilemma by Mustafa Suleyman, co-founder of the AI company DeepMind, which was acquired by Google. Non-dues revenue. Membership app. 1 CAE credit. 1 CAE credit.

Arlington 262

Arlington Revenue Leadership Strategy 262

Reid All About it

MARCH 3, 2023

That’s the question the Professionals for Association Revenue asked several association executives and consultants. As for #3, it works too, but please don’t ask me to write your book, ha ha. Andy Crestodina, Orbit Media Studio ) Don’t you loathe the idea of banned books? Sponsorships. 1 CAE credit. More info/register. .

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

JANUARY 17, 2020

– Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. You can help your members make smarter buying decisions, give them a place to voice opinions on products and services they use at work all while creating a new unexpected source of non-dues revenue for your organization. Fri 1/24 at 1 p.m.

Arlington 243

Arlington San Diego San Francisco DC 243

Reid All About it

JANUARY 26, 2024

How to Get that Book Written & Published (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. More info/register. More info/register.

Survey 262

Survey Project Strategy Education 262

Reid All About it

JANUARY 13, 2023

MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Find out how to reduce digital friction and increase congruency with revenue goals.

Revenue 39

Revenue Education Leadership Strategy 39

Association Success

MAY 20, 2020

Direct costs, indirect costs and your revenue expectations are major influencers when determining your budget. Are you having to halt any other projects or innovations that produce revenue to accommodate this shift? Separate your event into three parts: operating budget, value proposition and sponsor contributions.

Price 158

Price Revenue Cost Discount 158

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Book Club: The Art of Gathering. Professional development market potential. CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

WBT Systems

OCTOBER 25, 2016

Many associations are guilty of devaluing online learning courses and webinars as there is typically less administration overhead and no hard costs associated with things like booking a room or organizing lunch, so the event is perceived as creating less of an impact. However this is not the case! appeared first on WBT Systems.

Price 150

Price Course Discount Cost 150

Reid All About it

AUGUST 5, 2022

Executives share the top seven leadership books that changed their careers—some usual suspects, some surprises. Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in Your Association. Host: Professionals for Association Revenue. Amanda Kaiser ). Jake Zarnegar, Hum ). Courtney Connley, Chief ).

Revenue 39

Revenue Technology Innovation Marketing 39

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 90

Revenue Course Education Team 90

Reid All About it

JUNE 23, 2023

Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. ASAE Component Relations and Volunteer Management (CRVM) Book Club The Q2 CRVM Book Club selection is The Art of Gathering: How We Meet and Why It Matters by Priya Parker. I treat my inbox like this too. 1 CAE credit. More info/register. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

OCTOBER 27, 2023

She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guests: Daniel Elacqua and Gwen Garrison, authors of the book, Unleashing the Power of BI Tue 10/31 at 11 a.m. – Value proposition.

LMS 262

LMS North Carolina Recruitment Recruiting 262

Reid All About it

JUNE 10, 2022

. – Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team (Book Club Discussion). Join us for our inaugural session of the three-part summer book club series. We will discuss the book Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team by Simon Sinek. 1 CAE credit. CAE credit.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

JUNE 16, 2023

You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Start at her website , check out more on Association Innovation Today , and follow her on LinkedIn for the latest updates.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Professional Development (PD) Book Club. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. More info/register. Wed 12/7 at 12 p.m. –

San Jose 192

San Jose millennials Revenue Content 192

Association Analytics

MARCH 1, 2022

Create a process to generate revenue using data. You can start with something small and incremental that generates revenue quickly. Identify low-hanging fruit to generate more revenue. It can also help with recruiting as potential workers are increasingly expecting modern tools to set them up for success in their new roles.

Revenue 169

Revenue Team Discount Report 169

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. How to Rock Your Next Virtual Trade Show: Raise the Roof with Revenue. Virtual conference design. CMP credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300