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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. Or take a small-scale approach and use your pre-event communications to highlight unusual facts about the location where your next industry conference will take place. You can do something similar.

Strategy 257
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Social Media Roundup: Responding To A Crisis Via Social Media

Associations Now

During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.

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Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.

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Normalcy, Resiliency, and “Boston Strong”

Guilt by Association

Today, my community is trying to regain some sense of normalcy. Much has been made of “Boston Strong,” and I do believe in it. I was awakened by a robo-call from work, announcing that our offices in Waltham and Boston were closed for “security reasons.” We activated our crisis communications plan. At 6:15 a.m.,

Boston 40
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Social Media Roundup: Get Inside Elmore Leonard’s Head

Associations Now

More in today’s Social Media Roundup: The Language of a Legend. How might Leonard’s insights change the way you communicate using the written word? (ht Get past the labels: Edward Boches, an advertising professor at Boston University, recently found himself disinvited from a speaking engagement. Love this! >>

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Social Media Roundup: What the Newspaper Shake-up Means for Associations

Associations Now

The details, and more, in today’s Social Media Roundup: NEWS FLASH. Red Sox owner John Henry bought The Boston Globe for a fraction of the amount the New York Times Co. Like many C-level suits, Bezos is an able communicator, says Post columnist Jena McGregor in her evaluation of the letter. Find out how. ht @ post_lead ).

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Growth Hacking Your Community with Vanessa DiMauro

Higher Logic

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.