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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Customer marketers may have an even tougher time answering that question than most. Let us help. Session Type: Breakout.

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Redefining Membership? Consider These Three Steps

Associations Now

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. Our board didn’t want to leave [Boston Beer] out there to hang.”.

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How the Craft Brewers Redefined Membership

Associations Now

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. Our board didn’t want to leave [Boston Beer] out there to hang.”.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. 1 CAE credit.

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Moneyball and Management Innovation

Jamie Notter

Moneyball and Management Innovation. At the end of the 2002 season the Boston Red Sox offered Billy Beane a job. That is the promise of management innovation. The Results of Management Innovation. Want Innovation? The A’s selection of players with high.OBP dramatically changed the market for those players.

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What to Do When Membership Is Booming?

Associations Now

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A A lot of these innovations are coming out of startups, so we really had to refocus on members.

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Friday Buzz: What’s Separating Your Association From Younger Members?

Associations Now

One association marketing expert suggests that a value gap might be at play when it comes to getting younger members to join. To help push things along, Kaiser recommends building innovations that create value for potential members. “When we launch these new innovations we improve that value equation,” she explains.

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