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Tips from the Trenches: 3 Outside-the-Box Engagement Strategies for Your Next Event 

EventMobi: Association Events

Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. “We presented a list of 10 different items throughout the city of Boston… We had to get them to go out, explore, try new things, new foods. This was a new city for many of the attendees.

Strategy 257
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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? A few lesson-laden gaffes in today’s Social Media Roundup: Flip the flop.

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Social Media Roundup: Responding To A Crisis Via Social Media

Associations Now

During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.

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Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.

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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Customer marketers may have an even tougher time answering that question than most. Let us help. Session Type: Breakout.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Who is the message from?

Marketing 100