Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

MemberClicks

MAY 10, 2024

The first of these, Women in Development of Greater Boston (WID) , has become our top revenue earning client, generating 16x the value of their AMS in 2023. For women throughout Boston and New England, WID’s Job Board became a critical touchpoint, connecting 2600 women in the area to a thriving network of motivated development professionals.

Idaho 52

Idaho Strategy Boston Price 52

Potomac Core

DECEMBER 27, 2017

Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. In several cases, Association CEO’s are assessing strategies, products, & services as for profit executives do at global enterprises. Club Managers Association of America.

Products 119

Products America Process Boston 119

MatrixG

AUGUST 13, 2022

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Achieve

JANUARY 6, 2021

During this planning month, your team should present the strategy and approach for the year-end campaign to the organization. Start presenting some aspects of the creative strategy to your constituents. Clay holds a BS in Systems Engineering from Boston University. 5 Things to Remember: .

Boston 98

Boston Social Media Newsletter Education 98

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event. A conference.

San Francisco 120

San Francisco Class Austin Boston 120

Beth Kanter

FEBRUARY 12, 2020

The nonprofit tech & marketing world has lost one of its legends, John Haydon, from cancer. If you do any work on digital strategy for nonprofits, you most likely knew John’s work and influenced by it. Meico Marquette Whitlock and I took a long walk with him in Boston. A special celestial event.

Boston 66

Boston Marketing Products Strategy 66

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? A few tweaks to their content and functionality and they launched a revamp program that is easier to market and creating a greater return for the organization.

Strategy 40

Strategy Report Social Media Boston 40

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? The latest rage in laptop computers has come out of the cheap end of the market: ultra-light, ultra-efficient, low powered laptops called netbooks.

Strategy 40

Strategy Report Social Media Revenue 40

Associations Now

AUGUST 7, 2018

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

San Diego 56

San Diego Boston Detroit Austin 56

Mariner Management

DECEMBER 10, 2020

Case in point is the Boston-Washington corridor. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. All in all, we do see six opportunities for component strategies for most associations though in 2021. appeared first on Mariner Marketing & Management, LLC.

Metro 83

Metro Boston Member Engagement New York 83

SCD Group

AUGUST 6, 2013

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 The New York Times purchased Boston Globe for $1.1 million per year in lost market value!). Billion 20 years ago. Billion 20 years ago.

Boston 40

Boston Washington New York Content 40

Nonprofit Marketing Guide

JULY 7, 2017

City Bar, Boston, MA. Find out How to Build a Sustainable Social Marketing Strategy [Infographic]. Hootsuite gives us 8 of the Best SEO Tools for Social Media Marketers. Happy Friday, everyone! Let’s end the week by sharing some Mixed Links… EXPIRES TODAY! Parts 1 and 2 are $199. Have a great weekend!

Communications 49

Communications Boston Social Media Leadership 49

Associations Now

SEPTEMBER 24, 2015

The Financial Planning Association’s Annual Conference is set to start this weekend in Boston. More than 2,000 Certified Financial Planner professionals will come together in Boston to share practical knowledge and strategies that they can take back to their practices. Conference: Annual Conference—BE Boston 2015.

Conference 40

Conference Boston Social Media Team 40

Associations Now

MAY 16, 2014

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. Love Your Hometown Teams.

Boston 40

Boston California Certificate Team 40

Nonprofit Marketing Guide

JUNE 30, 2017

Ward 8 – Boston, MA. CQ Roll Call has published a collection of advocacy tips in 7 0 Experts Share Their Best Advocacy Planning, Strategy, Skills and Training Tips. And for more on advocacy, ignite has a free download for you – The Advocacy Planning, Strategy and Skills Guide. Been at your job a while?

Communications 42

Communications Boston Social Media Tips 42

Associations Now

OCTOBER 2, 2013

Most of these students have never been in product management, so they may have a lot of ideas and strategy but they haven’t had hands-on experience, and the mentors come with hands-on experience. Some members of the Boston Product Management Association are headed back to school this fall.

Team 40

Team Boston Class Project 40

Associations Now

MARCH 29, 2013

Large-market publications such as the Phoenix and The Village Voice have market challenges that many smaller publications don’t, she said, noting, “No one sees it as a death sentence for any of the others.” But the association that represents the newspapers is working hard to prove the analysts wrong.

Phoenix 40

Phoenix Boston New York DC 40

Velvet Chainsaw

MAY 31, 2016

To better resonate with target attendees, most of our clients are embracing new and more agile attendance acquisition and communication strategies. Betsy’s vast expertise in content and digital marketing will improve our ability to help conference organizers engage and amplify their conference stories.

Boston 40

Boston Content Conference Education 40

Event Industry News

AUGUST 28, 2018

The 2000s saw the IOC and FIFA’s marketing revenues top one billion US dollars. In 2013, the Boston Marathon was the subject of bomb attack. Every critical area of infrastructure needs a specific cyber defence strategy. Risk mitigation strategies. It is no stretch to state that the mega-event industry is enormous.

Proposal 61

Proposal Atlanta Boston Maine 61

Association Adviser

FEBRUARY 26, 2018

I worked for a company in Boston for years before transferring to another publishing company in Iowa, which was short-lived because of mismatched expectations. While I looked for a new role, I ran into a former colleague from Boston who had joined the staff of the American Society for Quality (ASQ).

Boston 65

Boston California Iowa New Jersey 65

SCD Group

JANUARY 3, 2013

Their strategy involves creating “Nicklaus Leagues” for youngsters that will build on a two-year NRPA pilot program in 15 cities. It plans to achieve these goals by tailoring messages and delivering customized programs to each of nine consumer groups identified by the Boston Consulting Group, which the PGA retained to help develop Golf 2.0.

Marketing 40

Marketing Boston Case Study Course 40

Achieve

SEPTEMBER 8, 2020

While smart tech-based strategies will improve your efforts right now, they’ll also continue providing value after the pandemic once social distancing guidelines dissipate. Optimize your digital marketing strategies. Tip #2: Optimize your digital marketing strategies. Design a conversion-optimized donation page.

Tips 52

Tips Guidelines Social Media Process 52

Beth Kanter

JANUARY 4, 2017

Published Book Three: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. Year in Review.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Social Media 28

Slice-Works

SEPTEMBER 17, 2015

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. I had also thought, based on my reading and experience, that you couldn’t really tie online marketing to true ROI. Hubspot HAS figured it out.

Marketing 28

Marketing Conference Boston Social Media 28

Associations Now

JULY 13, 2016

beer market, could make things easier on large restaurant chains that will soon face federal calorie-labeling regulations. BI’s strategy could help limit headaches for some of its members’ biggest customers. Department of Agriculture on a strategy that focuses on beer styles, instead of specific beers.

St. Louis 40

St. Louis Nevada Boston Products 40

Associations Now

DECEMBER 10, 2015

“We think this is going to be a strong benefit,” John Hailer, president of Natixis in the Americas and Asia, told The Boston Globe. The company’s senior vice president of retirement strategies, Tracey Flaherty, noted to CNN Money that the approach was also intended to “make sure our own people are on sound financial footing.”

Boston 40

Boston America Resources Survey 40

Jamie Notter

JULY 23, 2012

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

Innovation 70

Innovation Oakland Social Media Boston 70

Mizz Information

OCTOBER 24, 2014

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Whew, it''s been a busy few weeks. It''s a topic that I think is really important for associations, yet also a challenge for them.

Social Media 40

Social Media Boston Sample Tools 40

Event Industry News

APRIL 23, 2020

USA (PLATINUM Level) Informa Markets’ Natural Products Expo East, 11-14 Sept., Brussels, Belgium (GOLD Level) Informa Markets’ ArchitectureBoston Expo (ABX), 6-7 Nov., Boston, Mass., Atlanta, Ga., Baltimore, Md., USA (PLATINUM Level) IACC Europe Knowledge Festival, 4-6 Oct., USA (SILVER Level).

Utah 52

Utah Industry New York City America 52

Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. ADRP could potentially use them to market future meetings. Keep It Simple. Take some advice from the Association of Donor Recruitment Professionals. Hold a Contest.

Iowa 40

Iowa Boston Washington Course 40

Beth Kanter

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. Following the e-metrics, Joselin Mane hosted a Boston TweetUp and it was great to reconnect with old friends! p/QTTfRJlZjl/.

Boston 28

Boston Sample Analysis Social Media 28

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

Los Angeles 28

Los Angeles Virginia South Carolina DC 28

Associations Now

OCTOBER 24, 2014

One meeting outside of the association space—Swift’s SIBOS conference, held in Boston in late September—took a unique approach: It used thermal scanning on its 7,000 attendees (many who traveled internationally to attend) to “detect elevated body temperatures and potential infectious diseases.”. Please share your strategy in the comments.

Dallas 40

Dallas Industry New York City Boston 40

Associations Now

FEBRUARY 13, 2014

Last year, the Boston Product Management Association launched a partnership with Harvard Business School pairing BPMA members and HBS students in mentor/mentee relationships that benefited both parties. Both the mentors and the students benefit from this,” BPMA President Sarela Bliman-Cohen told Associations Now. This one’s up to you.

North Carolina 40

North Carolina Boston California DC 40