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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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Is Association Technology at a Turning Point?

Associations Now

A recent deal in the association technology space raises some interesting questions about the state of the sector and what’s next. But I think that the case can be made that it also reflects the era that we’re in, with regards to technology in the world of associations. The post Is Association Technology at a Turning Point?

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Association Brain Food Weekly: 3.25.22

Reid All About it

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Fri 3/25 at 12 p.m. – EventTech Chat.

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Customer marketers may have an even tougher time answering that question than most. Let us help. Session Type: Breakout.

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Membership Hack: Coworking Space for Members Only

Associations Now

Mimicking WeWork and other coworking operations, the Massachusetts Biotechnology Council recently opened a coworking space near its Boston headquarters. It features a variety of configurations, including private meeting spaces, suites, and huddle areas, which the association offers for short-term use at below-market rates.

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The Technological Divide: Leap or Fall?

Association Adviser

Marketers and demographers have defined these issues. In spite of how smart I think I am, it has taken me a long time to adjust to all the technology inventions. In order to make the leap into the 21st century, I’ve had to work with several Gen X technology consultants. It is a kind of “truth.” Conclusion.