CA Marketing Strategy 
Association Adviser
NOVEMBER 27, 2017
For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.
Reid All About it
APRIL 10, 2020
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera (CA-7) and Rep. – Sales Survival Strategies Amidst COVID-19.
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Reid All About it
JANUARY 7, 2022
Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Beth Surmont, VP of Event Strategy & Design, 360 Live Media.
Reid All About it
AUGUST 6, 2021
Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start?
Higher Logic
OCTOBER 29, 2015
Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Find her on Twitter @rhappe and at communityroundtable.com.
Reid All About it
AUGUST 20, 2021
Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Yet, not all measurement strategies are created equal. Effectively gathering and using insights requires matching your strategy to your bottom line and SMART business goals. Strategies for Riding the Next Wave of Training Transformation. 1 CMP credit.
Nonprofit Marketing Guide
JANUARY 17, 2020
Oakland, CA. Let’s wrap up the week with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. For my fellow Star Wars fans out there, here are Seven Ways to Turn Marketing Teams Into Agile Jedi Masters [Infographic]. Happy Friday, y’all! It’s time for Mixed Links….
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