California Certificate Marketing 
Associations Now
SEPTEMBER 13, 2024
It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. They’re cutting you out of their marketing budget.”
Higher Logic
MARCH 6, 2020
CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). It has also surpassed Higher Logic’s community benchmarks!
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Reid All About it
NOVEMBER 29, 2019
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA). Host: Rogue Tulips LLC.
Reid All About it
JUNE 21, 2024
On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. Membership course. 1 CAE credit.
Associations Now
JUNE 6, 2014
West Coast wines have a robust reputation in most corners of the globe, but one market they haven’t successfully penetrated is Asia. The new California Wine Association is stepping in to help the state’s wineries go truly global. Despite the success of California wines at home and abroad, one market remains difficult to conquer: Asia.
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?
Associations Now
APRIL 16, 2024
Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey.
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