Reid All About it

MAY 26, 2011

Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences.

Sample 150

Sample California Survey Social Media 150

Nonprofit Marketing Guide

NOVEMBER 21, 2016

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado specializes in digital communications and client relations.

Los Angeles 100

Los Angeles Communications California Newsletter 100

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. ASAE Communication Professionals Happy Hour (Washington DC). The ASAE Communication Professionals Advisory Council is ready to kick off 2020.

Chicago 221

Chicago DC Massachusetts Washington 221

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 264

Education Tips Technology Tools 264

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Hear about a different way of thinking about how to successfully engage the audience you want while fostering robust participant communication and interaction. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Learn how you can communicate effectively with or without a plan currently in place. Mon 3/16 at 11 a.m.

DC 44

DC Washington Revenue Communications 44

Association Adviser

APRIL 12, 2012

Watch excerpts of their presentation "Widening the Scope: Communication Programs That Sell.". Click here for the complete slide presentation. By Association Adviser staff.

Communications 60

Communications California Conference Marketing 60

Reid All About it

JULY 14, 2011

Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Your ambassadors are anyone on staff who blogs, tweets, comments or communicates on a public platform. Show them how to communicate, especially to critics; don’t assume they already know.

Social Media 150

Social Media California Team Communications 150

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A

Chicago 34

Chicago DC Member Engagement Analysis 34

Nonprofit Marketing Guide

FEBRUARY 4, 2011

Allison Fine talks with Katya Andresen of Network for Good and Lena Shaw of the University of California at San Francisco about using social media for fundraising over at The Chronicle of Philanthropy. Monday: Essential Tactics for Better Email Fundraising & Communications — Webinar at Charity HowTo. More on Fundraising.

San Francisco 71

San Francisco Marketing Social Media Georgia 71

Nonprofit Marketing Guide

JULY 28, 2014

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Rachel Braver is the communications coordinator for the Food Bank of Contra Costa and Solano in Northern California. Day in the Life Nonprofit Communications'

Communications 75

Communications Proposal California Social Media 75

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 193

San Jose millennials Revenue Recruiting 193

Event Industry News

DECEMBER 4, 2018

Diversified Communications UK is delighted to announce the acquisition of Digital Construction Week – the UK’s leading trade show dedicated to digital construction, engineering, design, manufacturing, and operation. This will be a really exciting journey and is great news for our market.”.

Las Vegas 67

Las Vegas Communications Nevada Denver 67

Nonprofit Marketing Guide

MARCH 25, 2019

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. Elizabeth Leslie and her daughter Payton who comes to vote with her in every election. Want to be featured in this series?

Communications 76

Communications Sacramento Social Media California 76

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Resources 156

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Effective Practices in Communicating with Chapter Leaders. Or felt like your communication revolved around administrative asks instead of resources and advice? 1 CAE credit.

Price 44

Price Technology Strategy Software 44

Event Industry News

JUNE 1, 2020

By Kimberly Hardcastle-Geddes, chief marketing strategist at mdg. The event strategists at mdg have been providing ongoing guidance to producers of trade shows, conferences, meetings and corporate events about how to approach the necessary shift in planning, marketing and communications. Here are a few highlights.

How To 114

How To New York City Atlanta Chicago 114

Potomac Core

FEBRUARY 28, 2018

Since joining HCPA as its new President & CEO in January 2017, Steve Caldeira and his team continually communicate with their Board and members to stay connected to evolving member challenges and opportunities. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

Reid All About it

SEPTEMBER 6, 2019

Organizer: Meena Dayak, founder, Associations Catalyzing Entrepreneurship (ACE), and Vice President, Integrated Media & Communications, American Public Power Association. Turn Member Engagement and AMS Data into Effective Marketing. Member data tells us how to communicate, not the other way around.?A Location: Washington DC.

Chicago 37

Chicago LMS New York Member Engagement 37

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait!

Tips 120

Tips California Marketing Content 120

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy.

California 78

California Software Revenue Newsletter 78

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: nonprofit communications expert Sean Kosofsky. Did you know that 35% of the U.S. Thinks small wins.

Review 85

Review Education Tips Technology 85

Reid All About it

JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195

Video Technology Strategy Content 195

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Recruiting 150

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Strategy 275

Strategy Technology Arlington Education 275

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

MARCH 5, 2021

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Director of Client and Market Success,

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MAY 1, 2020

Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. With association advocacy efforts on Capitol Hill never more urgent, who does Congress listen to in an over-communicated world? More info/register. Host: FiscalNote. 1 CAE credit.

North Carolina 273

North Carolina Revenue Education Strategy 273

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. Using Member Personas for Smarter Marketing and Increased Engagement .

Member Engagement 79

Member Engagement Learning Management System Minneapolis California 79

Associations Now

DECEMBER 19, 2018

A trade association’s marketing campaign about the need for pesticides in agriculture might do the trick. In recent comments to California Ag Today , CropLife America Communications Manager Sarah Macedo noted that the clips, produced on a tight budget and distributed via social media, have proven successful in reaching their target audience.

California 72

California America Video Social Media 72

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Nonprofit Marketing Guide

MAY 9, 2011

I’m in the middle of developing a marketing strategy, including a website revamp, for a local food bank. What food banks do is really not that complicated from a communications perspective: one group of people works to get food to another group of people. You see “Need Food&# and “Donate&# in several places.

Michigan 75

Michigan California Marketing Course 75

Ungated

OCTOBER 26, 2023

According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. In states like Florida and California, that figure is upwards of 50%.

Recruiting 93

Recruiting Recruitment Florida California 93

Associations Now

NOVEMBER 19, 2018

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. The issue has become serious enough that California recently passed a law requiring more board representation for women.

California 85

California Examples Leadership Tools 85

Nonprofit Marketing Guide

AUGUST 13, 2014

Sarah Lougheed-Gill is the director of admissions & communications at Walden School , aprogressive independent school for grades pre-kindergarten – sixthin Pasadena, California. E-Newsletters Graphic Design Nonprofit Communications Trends' How about your e-newsletter?

Newsletter 79

Newsletter California Communications Examples 79