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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? 1 day for nonprofit emails,” he wrote.

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Why email success starts with a clean subscriber list

Association Success

In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. Don’t forget to personalize your email. Invalid emails. Misspelled emails.

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Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. The more you donate, the more money goes toward those who have lost homes, jobs, and belongings in the California wildfires. email #marketing [link]. Also: tips to beat the spam filter. Are you getting in?

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What Is ADPPA And How Could It Affect Associations?

Multiview

This is especially true as it comes at a time when five out of the fifty United States (California, Colorado, Connecticut, Utah, and Virginia) have their own data privacy laws.

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How To Build An Email List For Beginners

Disciple Media

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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LinkedIn’s Data Harvesting Under Fire: What You Can Learn

Associations Now

Last week, LinkedIn was hit with a class-action lawsuit from users who claim the social network improperly obtained addresses from their email accounts. The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity.