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Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA).
Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Together, we will ensure forward innovation. It was a great day together in California. Together, we elevate our profession.”
In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?
Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.
Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.
Frugal innovation. Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! WBT Systems describes 12 essentials for frugal innovation , the only kind your budget probably allows. AMS considerations. 1 CMP credit.
This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.
On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.
6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.
But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. A University of California at Berkeley administrator said, “There are a lot of potential paths we can take to replace university degrees with more stackable competencies.”
WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.
Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. Fri 12/13 at 12 p.m. 2025 Gear Up! 1 CAE credit.
Allison Fine talks with Katya Andresen of Network for Good and Lena Shaw of the University of California at San Francisco about using social media for fundraising over at The Chronicle of Philanthropy. She raises some good points in her post on Frogloop, Social Fundraising: Innovative or Bad Buzz? It will only take about 10 minutes.
Presenters: David Schlum, Co-Founder and Software Architect at Added Innovation LLC. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io. CAE credits. More info/register. Transactions Corp.
Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Presenters: Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO). Host: NXUnite by Nexus Marketing. Membership benchmarking.
A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.
This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait! Map Out Your Schedule.
TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Dean Hering , OVO Innovation, Chief Innovator at NetCentrics. Convergence is happening between for- and non-profit organizations to solve big problems in innovative ways.
Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.
Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (
Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Discover innovative approaches to enhance member engagement. Host: Nexus Marketing Agency Speakers: Traci King, VP of Sales, Event Tech at Cadmium Thomas McClintock, Senior Client Services Manager at Empowered Margins, Inc. . –
Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S. 1 CMP credit.
“To keep up with changes in technology and consumer behavior, businesses seek people with a passion and commitment to improving customer experiences and driving growth through digital innovation,” said The Creative Group’s executive director, Diane Domeyer, in a news release. The tight job market is not helping.
The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Turn Member Engagement and AMS Data into Effective Marketing. The California Consumer Privacy Act & Its Impact on Associations. You know I’m all about free.
cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . More and more U.S. More and more U.S. ” Organize a YouTube Takeover.
The Grassroots Innovation Leader. On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. More than that, I love the concept of a position of chief innovator for a chapter. Innovation as intention and not convenience. Association 141+.
Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.
That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. However, there are takeaways from the holacracy that can help any organization become more nimble, innovative, and customer/employee-centric—all traits associated with digital transformation and success in digital markets.
California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? innovation. (6).
This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. I’m from the U.K.,
James and Eleanor Randall committed $100 million to Cedars-Sinai in support of the hospitals department of surgery and its efforts to advance innovation in surgical medicine and research. Emmet Stephenson Jr. and his daughter, Tessa Stephenson Brand, in support of pancreatic cancer research. For example, the Aspen Institute received $185.7
Are you a Type-A take-charge leader? Do you like getting things done ASAP without a lot of meetings and processes getting in the way? Does the sound of task-forces, boards and steering committees. For more about this topic, click on the headline.
Some more recent examples of innovative benefits we’ve seen include: Complimentary cruise ship inspections (tours) during the Cruise Lines International Association’s annual conference. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing.
During this week’s ASAE Annual Meeting & Exposition in Salt Lake City, a trend of discussion during different sessions was that innovation quite often requires quick work, something many associations are not known for. Sensing an early theme of #asae16 —the idea that associations don't move quickly enough to truly innovate.
And as Carmichael expects, with a younger workforce gradually making its way into the CAM industry, community association management companies will seek innovative leaders who are fearless about taking the appropriate risks in business. You know, you grew up in California, went to school in Irvine. So, I spent 15 years in that seat.
PCMA Foundation celebrated the business events industry and honored 21 outstanding professionals for their dedication, innovation and passion at the 2019 Visionary Awards in Washington, D.C. All Visionary Award proceeds benefit the PCMA Foundation, which empowers professionals and advances innovations in the business events industry.
High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. If you want to get better at innovating, don’t spend all your time with people just like you. John Angelo of the California CPA Society (Cal CPA) agreed. Where are your weaknesses?
Based in California with European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support.
Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”. Called “ 24 Hours.
In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.
Forbes was looking to build on its AgTech Summits held in Salinas, California—outdoor events held under large white tents. After registration, a connecting tent featured the innovation showcase, where approximately 50 startups had exhibits. After meeting planners visited White River State Park, it immediately became their first choice.
We’ve picked out some of the most interesting innovations and the focused on the tech that we think could start to change the game for #EventProfs. The California-based company usually shirk the commercial event in favour of hosting their own show business launch parties, but this year, they broke with tradition and mingled with the crowd.
The reputation which the Diversified team have as an entrepreneurial, innovating company in the sector, and their passion for branding, marketing and above all customer experience, is well known. This will be a really exciting journey and is great news for our market.”.
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