Aaron Wolowiec

AUGUST 25, 2015

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. Sandra Giarde, executive director, California Landscape Contractors Association. David Lutz, managing director of Velvet Chainsaw.

California 100

California Revenue Conference Price 100

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Education Baltimore Content 243

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera, member of Congress representing Sacramento County, California. Whelan, CDM, President, Marketing General Incorporated. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Ungrated

APRIL 27, 2023

Almost no state has seen such extreme impacts from this issue as California, where wildfires, earthquakes, floods, and other disasters can inflict substantial damage on homes and communities. and chairwoman of the insurance task force for CAI’s California Legislative Action Committee.

San Diego 89

San Diego Report California Survey 89

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. 2020 Event Trends: Insights from Marketing Leaders. Presenters: Natalie Graham, Senior Field & Partner Marketing Manager at Medallia.

Chicago 221

Chicago DC Massachusetts Washington 221

Associations Now

JUNE 19, 2015

A recent California Labor Commission ruling found that a former Uber driver should have been considered an employee—a conclusion that could bolster the case against Uber’s policy of treating drivers as contractors. “The NLA commends the state of California.

California 40

California Seattle Guidelines Industry 40

Ungrated

APRIL 27, 2023

Almost no state has seen such extreme impacts from this issue as California , where wildfires, earthquakes, floods, and other disasters can inflict substantial damage on homes and communities. and chairwoman of the insurance task force for CAI’s California Legislative Action Committee.

San Diego 86

San Diego Report California Survey 86

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 193

San Jose millennials Revenue Recruiting 193

Ungrated

MARCH 20, 2023

Community associations in California are staring at skyrocketing insurance premiums. California lawmakers have urged the state to help a growing number of community associations hit by soaring insurance costs. Some are facing increases of as much as hundreds of thousands of dollars per year.

San Diego 95

San Diego California Cost Survey 95

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 264

Education Tips Technology Tools 264

Associations Now

JUNE 6, 2014

West Coast wines have a robust reputation in most corners of the globe, but one market they haven’t successfully penetrated is Asia. The new California Wine Association is stepping in to help the state’s wineries go truly global. Despite the success of California wines at home and abroad, one market remains difficult to conquer: Asia.

California 40

California Certificate Marketing Tools 40

Nonprofit Marketing Guide

FEBRUARY 4, 2011

Allison Fine talks with Katya Andresen of Network for Good and Lena Shaw of the University of California at San Francisco about using social media for fundraising over at The Chronicle of Philanthropy. Tuesday: The New and Improved Nonprofit Annual Report — Webinar at Nonprofit Marketing Guide. It will only take about 10 minutes.

San Francisco 71

San Francisco Marketing Social Media Georgia 71

Reid All About it

JULY 14, 2011

Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Chris Horner in yellow (leader) at 2011 Tour of California (photo by Dave Strom). Cycling doesn’t “rate” as a sport in his mind and in the mind of many Americans. Cycling is boring.

Social Media 150

Social Media California Team Communications 150

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

California 40

California San Francisco Price Revenue 40

Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

Certificate 156

Certificate California Tips Resources 156

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

Team 64

Team Marketing California Survey 64

Associations Now

JULY 8, 2013

The Bitcoin Foundation, which represents advocates of the controversial online currency, hasn’t received the warmest welcome in California. That’s why the trade group that represents the volatile, fully digital form of money recently found itself defending its existence to the state of California.

California 40

California San Jose Virginia Organization 40

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Too woo-woo for you? It may well be but I’m telling you, it works.

Chicago 34

Chicago DC Member Engagement Analysis 34

Reid All About it

DECEMBER 13, 2024

Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. Fri 12/13 at 12 p.m. 2025 Gear Up!

Tools 195

Tools Strategy DC Tips 195

Nonprofit Marketing Guide

NOVEMBER 13, 2009

There are civil penalties in California, New York, Illinois and many others. Add the likes of California, Colorado, Connecticut, Massachusetts, Oregon and Utah if you’re using email, U.S. California does not. Affordable Nonprofit Marketing Training for Your Staff, Volunteers, and Board.

Arizona 87

Arizona California Florida Connecticut 87

Candid

SEPTEMBER 24, 2024

California, New York, Florida, and Texas—which have the most nonprofits and the biggest populations—consistently receive the most in terms of total dollars, individual giving and institutional grants combined. Where do the dollars go? Philanthropic dollars are not evenly distributed across the U.S. but concentrated among few states.

America 124

America Nebraska United States Texas 124

WBT Systems

AUGUST 22, 2017

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. A University of California at Berkeley administrator said, “There are a lot of potential paths we can take to replace university degrees with more stackable competencies.”

North Carolina 150

North Carolina New Hampshire Education Course 150

Associations Now

FEBRUARY 6, 2020

The California Consumer Privacy Act (CCPA) that went into effect on January 1 is only the beginning. 14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. The New GDPR. A Focus on Gender Nonconformity.

California 129

California Newsletter Revenue Survey 129

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Host: Meetings Today.

LMS 170

LMS DC Price Washington 170

Associations Now

SEPTEMBER 13, 2024

It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. They’re cutting you out of their marketing budget.”

Analysis 95

Analysis Ohio California Certificate 95

Higher Logic

SEPTEMBER 5, 2018

This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions. Super Forum is a unique opportunity to connect with people who have had many of the same experiences with community or marketing automation as you have. Don’t Wait! Map Out Your Schedule.

Tips 120

Tips California Marketing Content 120

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

MAY 10, 2023

This training is especially important for departments that regularly interact with member data, such as marketing and membership. GDPR also inspired state privacy laws in California and Virginia. In addition to reviewing policies and training staff, Sahli keeps herself up to date on the broader data privacy landscape.

Connecticut 139

Connecticut Utah Colorado Virginia 139

Potomac Core

FEBRUARY 28, 2018

The balanced solution that California lawmakers devised allows consumers and workers to see the facts they really need to know, because the labeling focuses on important ingredients, such as those that have been linked to various health concerns.

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Recruiting 150

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. Host: NXUnite by Nexus Marketing. Nicholas Strozza,VP of Marketing and Sales, Interpro.

Price 44

Price Strategy Technology Software 44

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

Las Vegas 96

Las Vegas Email Marketing California Software 96

Associations Now

OCTOBER 19, 2018

The Plant Based Foods Association, which represents makers of foods with plant-derived proteins, is working closely with a California grocery store chain to promote products made by the association’s members. The campaign puts vegetarian meals front and center.

California 77

California Education Products Marketing 77