Aaron Wolowiec

AUGUST 25, 2015

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. Sandra Giarde, executive director, California Landscape Contractors Association. Fewer investors, but bigger investments.

California 100

California Revenue Conference Price 100

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 193

San Jose millennials Revenue Recruiting 193

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264

Arlington San Diego Course Strategy 264

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Learn about new options available this year that will increase member retention and non-dues revenue. More info/register. Wed 2/5 at 12 p.m.

Chicago 221

Chicago DC Massachusetts Washington 221

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. Host: Marketing General Inc.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

North Carolina 273

North Carolina Revenue Education Strategy 273

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

APRIL 15, 2014

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”

Revenue 60

Revenue Georgia Price Resources 60

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Recruiting 150

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. Host: NXUnite by Nexus Marketing. Nicholas Strozza,VP of Marketing and Sales, Interpro.

Price 44

Price Technology Strategy Software 44

Reid All About it

DECEMBER 13, 2024

Marketing 2025: Association Trends, Challenges, and Opportunities Join an engaging, interactive discussion about marketing trends and challenges associations will face in 2025. Share insights, exchange ideas, and tackle pressing questions about the future of association marketing. Fri 12/13 at 12 p.m. CAE credit. 2025 Gear Up!

Tools 195

Tools Strategy DC Tips 195

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

Revenue 64

Revenue Press Release Education Directory 64

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

Association Success

OCTOBER 28, 2020

In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. You can also maintain the health of your contact list by monitoring engagement.

California 78

California Software Revenue Newsletter 78

Associations Now

FEBRUARY 6, 2020

The California Consumer Privacy Act (CCPA) that went into effect on January 1 is only the beginning. 14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. The New GDPR. A Focus on Gender Nonconformity.

California 129

California Newsletter Revenue Survey 129

Reid All About it

JULY 21, 2023

. – The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Nonprofit Marketing Guide

NOVEMBER 13, 2009

There are civil penalties in California, New York, Illinois and many others. Add the likes of California, Colorado, Connecticut, Massachusetts, Oregon and Utah if you’re using email, U.S. California does not. Most states, but, sadly, not all, have exemptions based on charitable mission, gross revenue or in-state revenue.

Arizona 87

Arizona California Florida Connecticut 87

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

California 40

California San Francisco Price Revenue 40

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Strategy Content 195

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Host: Meetings Today.

LMS 170

LMS DC Price Washington 170

Reid All About it

SEPTEMBER 6, 2019

Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Host: The Next Steps LLC.

Chicago 37

Chicago LMS New York Member Engagement 37

Reid All About it

MARCH 5, 2021

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io. Host: Meeting Sites Pro.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

OCTOBER 15, 2010

TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work.

Raleigh 150

Raleigh California Class Detroit 150

Event Industry News

JUNE 13, 2022

Benaderet previously served as Vice President of Sales and Marketing for AEG Presents’ Special Events Venues. As Girton steps into his new role, Stacy Benaderet will assume his prior duties at AEG Presents, and will be responsible for all special events across the United States. She joined the department in 2015.

Los Angeles 72

Los Angeles New York City California Ohio 72

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership.

Directory 60

Directory California Social Media Revenue 60

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. That way they have options.

San Francisco 85

San Francisco California Committee Leadership 85

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. with more than 36,000 members in California. It’s an interesting dynamic. That must be nice. I’m from the U.K.,

Leadership 60

Leadership California Social Media Recruiting 60

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary. Mizz Information.

Georgia 60

Georgia Directory California Newsletter 60

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Robert Skrob

JANUARY 16, 2019

Marshall discovered gold at Sutter’s Mill in Coloma, California, on Jan. 24, 1848, the news attracted more than 300,000 people to California from the rest of the United States and abroad. The promise of easy wealth was as powerful then as it is today. Both of these are proven to be a real and possible.

California 34

California United States Marketing How To 34

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas New York City Los Angeles Marketing 40

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

California 59

California Texas Florida New York 59

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. That meeting generates healthy revenue over expenses. The association now sees solid revenue in excess of expenses for those conferences.

San Antonio 60

San Antonio Products Conference Connecticut 60