California Marketing Strategy 
Associations Now
AUGUST 3, 2018
How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.
Reid All About it
JUNE 21, 2024
On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. 1 CAE credit. Fri 6/21 at 1 p.m.
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Association Analytics
AUGUST 14, 2023
For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Ideally, you’ll want to keep track of the output you’re getting so that you can continue to improve your prompt engineering strategy and future prompts. The results?
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?
Reid All About it
NOVEMBER 29, 2019
. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.
Associations Now
SEPTEMBER 13, 2024
It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. They’re cutting you out of their marketing budget.”
AvidXchange: Association Management
JANUARY 16, 2023
Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.
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