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Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. Maybe not. Kelton Rhoads, Ph.D.,

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Association Brain Food Weekly: 11.29.19

Reid All About it

When you recruit members, you’re inviting them to your organization’s “party.” A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA). The California Consumer Privacy Act (CCPA) goes into effect on Jan. More info/register. Tue 12/3 at 12:30 p.m. Member Engagement Party. Presenters: J.P.

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Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Understand the best ways to leverage your social media profiles and other free promotional channels. Host: Fridays@4.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs.

LMS 243
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Embrace equity, diversity, and inclusion during the 2024 Women’s History Month

Nimble AMS

Women’s History Month was first celebrated by the Sonoma, California school district in 1978. Be sure to share your EDI initiatives on your website, within your online community, and across social media channels. Expand your recruiting reach. Reconsider your requirements.

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Social Media Roundup: Spot the Successful CEOs

Associations Now

The details, and more, in today’s Social Media Roundup: Where’s Waldo? you’ll do well to look in California; it’s the state with the most companies with successful executives. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. In the U.S.,