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A Day at the Tour: Social Media Failure, Outrage & Frustration

Reid All About it

She also recognized Smith’s behavior as a social media failure for ESPN. Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Chris Horner in yellow (leader) at 2011 Tour of California (photo by Dave Strom). Cycling is boring.

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Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. Maybe not. Kelton Rhoads, Ph.D.,

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Golden State collaboration: CAI California chapters discuss year ahead

Ungrated

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Part of that includes upholding a diverse and inclusive board, handling social media discourse with care, and resolving conflict productively.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.

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Association Brain Food Weekly: 11.29.19

Reid All About it

A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA). The California Consumer Privacy Act (CCPA) goes into effect on Jan. Learn about the key traits for great association social media presence, the difference between platforms, and when to decide if paid advertising makes sense.

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Blogging Elsewhere: May 2011

Reid All About it

Several nuggets of survey wisdom have recently floated through the online association community on ASAE’s Executive Management listserv and in tweets from the California SAE, Digital Now 2011 and ASAE Marketing, Membership & Communications conferences. The Latest Buzz on Member Surveys. Read more at Avectra….

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I know I’m smiling, so it must be time for a customer conference!

YourMembership

As I shared ideas on the importance and value of providing an online community for their associations and members, it became clear to many that social media networks like LinkedIn should be viewed as potential competition, and cannot be ignored.