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Golden State collaboration: CAI California chapters discuss year ahead

Ungrated

Earlier this month, teams from CAI’s eight California chapters and the leaders from the California Legislative Action Committee met in person to collaboratively problem solve. Part of that includes upholding a diverse and inclusive board, handling social media discourse with care, and resolving conflict productively.

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Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

While it’s easier to send a tweet or a social media message than to have a face-to-face meeting, legislators tend to react more strongly to advocacy efforts focused on in-person meetings, a new report finds. Social media seems to be where all the political discussion is these days. Maybe not. Kelton Rhoads, Ph.D.,

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A Day at the Tour: Social Media Failure, Outrage & Frustration

Reid All About it

She also recognized Smith’s behavior as a social media failure for ESPN. Over the last several years the Tour of California has become one of cycling’s premier events attracting the world’s best teams. Chris Horner in yellow (leader) at 2011 Tour of California (photo by Dave Strom). Cycling is boring.

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Behind a Winning “Coolest Thing” Contest

Associations Now

Now in its second year, the California Manufacturers and Technology Association’s competition is a helpful advocacy and outreach tool. Associations looking to expand their advocacy efforts and building public awareness have known that one popular move is to create a gamified experience.

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California Wine Group Works to Promote All of State’s Wine Regions

Associations Now

With its Discover California Wines Road Trip series, the Wine Institute of California hopes to draw visitors’ attention to the virtues of the state’s lesser-known wine regions and provide unexpected tips about its most popular Northern California wine region.

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Why Competitive Analysis Matters More Now

Associations Now

It could be something like “supporting manufacturers in the widget industry” or “providing education and advocacy for doodad practitioners in California.” It’s not just other associations: Education providers, AI-driven search tools, for-profit organizations, social media, and more all can siphon off member attention and dollars.

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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association.