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NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Professionals in Certification Networking Event.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Certificate 275

Certificate Case Study Denver Newsletter 275

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FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

Certificate 275

Certificate Denver South Carolina Strategy 275

WBT Systems

MARCH 27, 2018

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Case studies are based on one of the most ancient stories: the hero’s journey. Assign stories (or case studies) to read, or have students watch someone tell a story about how they applied a principle or practice in real life.

Course 199

Course Case Study Mooc Certificate 199

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MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Live Case Study: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees. Tue 3/9 at 12 p.m. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Strategy Education Price 370

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s

Certificate 291

Certificate Price Tools Member Engagement 291

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. Location: Washington DC.

Chicago 264

Chicago DC Washington Strategy 264

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FEBRUARY 19, 2021

MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association. Quick hits.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

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AUGUST 9, 2024

Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

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MARCH 19, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system, and digital certificates)—in enabling the day-to-day successful operation of their business. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Mon 3/22 at 3 p.m. – CAE credits.

LMS 370

LMS Nashville Strategy Video 370

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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JANUARY 22, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

Innovation 370

Innovation Education Communications Strategy 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

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MAY 21, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Nimble AMS

JULY 22, 2022

According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.

Content 119

Content Marketing How To LMS 119

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OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. Association AI.

NJ 258

NJ Email Marketing System Education 258

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MARCH 12, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success. 1 CAE credit.

Nashville 370

Nashville LMS Recruitment Recruiting 370

Higher Logic

NOVEMBER 12, 2019

Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Read the full case study for more details on their strategy and results. Volunteering Programs.

Tools 205

Tools Recruiting Recruitment Strategy 205

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Human Truths From 3,400+ UX & Research Studies.

LMS 243

LMS Software Chicago Washington 243

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. –

Revenue 264

Revenue Certificate Education Tools 264

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy Education System 370

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OCTOBER 6, 2017

I’ve seen some of my clients get bummed out when a good customer won’t participate in a case study, usually because the association has control freaks in charge. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.

Arlington 159

Arlington Certificate Arizona Charlotte 159

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SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Manager, Aptify. Dawn DiLorenzo, Director of Marketing, Web Scribble.

Case Study 285

Case Study Conference Price Content 285

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DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

GlowGlobally

JUNE 25, 2014

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. Two case studies of two successful programs (one small and one large) will be included.

Certificate 60

Certificate Social Media Tampa Education 60

Association Analytics

MAY 20, 2024

Read on to discover new ways to generate non-dues revenue, including actionable case studies. Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Where do you start, and what resources do you need?

Revenue 169

Revenue Case Study Milwaukee Price 169

Higher Logic

MARCH 19, 2019

Say they want to advertise a certification program – you could target this ad only to those members who’ve indicated interest in this type of certification (which you know from their past data), and then show them the ad where they’re most likely to see it: Your website, automated emails, or online community.

Revenue 191

Revenue Tips Massachusetts Certificate 191

Spark Consulting

AUGUST 22, 2016

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Revenue 259

Revenue Montana Case Study Education 259

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SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? More info/register. 1 CAE credit.

Revenue 281

Revenue Education Innovation Strategy 281

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Innovation and membership growth. Check out Cecilia’s Nonprofit Executive Spotlight series too. 1 CAE credit.

Education 285

Education Learning Management System Leadership Case Study 285

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JULY 17, 2020

Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Megan Powers, Founder, Powers of Marketing. MeetingsNet ). Host: Swapcard.

Montana 341

Montana Revenue Strategy Education 341

NXUnite

MARCH 18, 2024

Offer certification programs. Certification programs offer significant value for association members, providing tangible credentials and recognition of expertise within their respective fields. As members pursue and achieve certifications, they become advocates and ambassadors, further strengthening your community and influence.

Software 130

Software LMS Library Certificate 130

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Revenue 74

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy Conference eBook 259