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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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How The Caxton Club Thrives in the Digital Landscape with WildApricot – Case Study

Wild Apricot

With a easy-to-manage website, member communications and a digital archive. See how the Caxton Club, a 129 year old organization, thrives in the digital landscape with the help of WildApricot.

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How the Kiwanis Club of Woodland Boosted Their Membership with WildApricot – Case Study

Wild Apricot

WildApricot has proven to be a transformative tool for the Kiwanis Club of Woodland, empowering the team to build a stronger online presence, streamline financial transactions, and greatly enhance communication.

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Association Brain Food: 2.28.25

Reid All About it

Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?

DC 258
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Case Study: Editing Services Add Polish to APCO Technical Reports

Association Adviser

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Solution. The Results.

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Engage Your Membership with Social Technology [Case Study]

Higher Logic

As its member base grew, the association needed to adjust member communications to match. As the association grew and evolved, so did the communication needs of its members, volunteers and sections councils. The American Society of Association Executives (ASAE) was ready to take member engagement to the next level.