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Free Popcorn: a Case Study in Social Networking

Wild Apricot

I just received a real-world lesson in social networking done right — and a free bag of popcorn — thanks to Love Your City, a community outreach program by churches across Canada. What does this have to do with using social media to recruit new members to your non-profit? There are a number of lessons here.( read more ).

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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Can you pinpoint your associations competitive advantage(s)? More info/register.

DC 258
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. As part of their reinstatement campaign, SNMMI successfully completed four, unique automated workflows for three lapsed member categories.

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Association Brain Food Weekly: 1.22.21

Reid All About it

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Host: ASAE Greater Washington / National Capital Community.

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Association Brain Food: 1.17.25

Reid All About it

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264
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Association Brain Food: 11.1.24

Reid All About it

These case studies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. More info/register. More info/register. 1 CAE credit.

Revenue 258
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Association Brain Food Weekly: 2.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Fridays@4. CAE credits.

San Diego 370