This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This strategy involved offering larger discounts for associations that signed up multiple members at once. View More CaseStudies By Michelle Moser, Director of Marketing and Commications The post CaseStudy: Growing Association Memberships Post-Pandemic appeared first on SBI Association Management.
Early career members also received a substantial discount on dues, a private online community, and had access to a mentor program. [3] Like many other associations, ANA tends to have members in their 40’s and 50’s. ANA used content marketing to build an early career prospect list by offering a “new to the profession” welcome kit.
From financial perks like discounts and referral bonuses to exclusive events and professional development opportunities, well-designed incentives can significantly boost your membership numbers and foster a stronger sense of community. This could be a monetary reward, a gift card, or a discount on future membership fees.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. CAE study group. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. CAE credits.
Note from DR: I normally don’t feature paid events but I’m making an exception here for Lee because this is unlike any other event I’ve seen, plus you get a Brain Food discount. Non-Dues-Revenue Workshop #1: Two CaseStudies Presented by Association Executives with Q&A. Host: Lee Gimpel. Wed 1/27 at 1 p.m. 8: Innovate.
To stand out as a first-choice association in your field or industry, you need to offer first-rate membership benefits access to industry resources, discounts, community, and more. You likely have eBooks, whitepapers, casestudies, research reports, and industry insights that association members will find useful.
CaseStudy: A Thriving Membership Organization. CaseStudy: A Thriving Membership Organization. CaseStudy. (9). Dues Discount. (4). Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.
This may include group discounts, improved organizational learning experiences and/or VIP benefits. Promote these casestudies on your website, create targeted campaigns toward groups and watch your numbers grow. Get creative—and more intentional—about designing and attracting teams. Mine Your Data.
For example, a restaurant in New Brunswick could feature Rutgers’ mascot and student discounts, making the marketing more personal and engaging for the local college crowd. Here are some ways to personalize your approach to local customers: Customer Loyalty Programs: Reward customers with discounts for how often they visit.
This might involve sharing: Casestudies and success stories Member testimonials and reviews Annual impact report Members-only perks, like discounts Exclusive industry insights Takeaway: Use your association’s LMS to share exclusive content, opportunities, and tools that reinforce membership benefits.
Best of 2023: CaseStudies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. ASAE Collaborate members use discount code “collaborate” for 100% off and Facebook Association Chat members use “assnchat” for the same discount. 1 CAE credit.
Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. – An Association CaseStudy: Using Data to Create Insights & Expose Intelligence. Duration: 30 minutes.
CaseStudy: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement. Read the full casestudy. The more your outreach and publication aligns with their real interests, the more successful it will be. Harness the power of data to drive your decisions. Get creative.
7) A Mini CaseStudy on Motivation by Ken Blanchard. They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.”. 4) Can Your Conference Really be Personalized? All this is the face of relevance today!
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. The shop will automatically calculate taxes and shipping for each order, and you can easily offer members-only promotions and discounts. paying membership fees) to the organization.
Suggest corrective actions – You can automatically present staff with suggested actions for them to take in case they encounter an at-risk member. Go a step further by proactively presenting the at-risk member with options, such as an ad that gives them a discount on membership renewal. . Learn more. Download Now.
This was a theme slam where panelists had to share their casestudy in five minutes or less using a similar format and unique style of delivery. Not yr same old social media NPO casestudy SLAM at #SMoP14 pic.twitter.com/j7Gp12hIRD. The final set of casestudies discussed social media success and failure.
Organized by topic, following are the lightly edited insights: Casestudies. One negotiating tactic might be to offer a discount or credit should the exploratory meeting result in an engagement of sufficient size and scope to warrant such consideration. Renata Rafferty had a great way of dealing with the tire-kickers.
Consider discounts or perks for those who post content or refer friends who register. Any data collected during the event can make a great casestudy. You can then negotiate a deal for them to promote the event. You can also turn your standard attendees into influencers.
Check out this casestudy to learn more. This allows the association to facilitate the sale of both online and offline content, conference and event registration, to provide attractive special pricing for discounts and bundled content offers, or facilitate tiered pricing for members and non-members.
Organizations often try to capture this knowledge in the form of casestudies, lessons learned, or models and samples. The problem is these collections rarely attract more than a small percentage of the ideas and insights individuals possess.
But back to the bright side—since it is a new year, after all—here is a trend, a tool, and an association casestudy on wellness that might inspire your own association to help its employees reach their wellness goals. A casestudy.
Virtual game breaks During virtual breaks, give attendees the option to participate in games hosted by sponsors for membership discounts or other prizes donated by your sponsors. Casestudies Have sponsors co-present casestudies with valued customers and highlight how their solution solved a need that’s top of mind for your members.
As one of our casestudies, Guillermo Ortiz De Zarate from NCARB noted, NCARB will not consider any new systems that do not include an API (application programming interface) that integrates with their existing systems. I noted you don''t discount intuition as part of the decision making process.
On-site discounts include $10 off $100, $20 off $200, free shipping, digital discounts, and more. came to take the casestudy for her PCAM designation. 50th anniversary poster CAI graphic designer Anya Semizhonova is on site to sign the 50th anniversary commemorative poster she created.
You can strengthen anecdotal information with research such as member needs surveys, white papers and casestudies. Consideration—Now you can create even more meaningful interactions using member specific content such as white papers, casestudies, quizzes and videos. Don’t forget social media. Prepare to Launch.
For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, casestudies, and educational resources that showcase your expertise. Take time to consider how each piece of content supports your association’s broader goals.
Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Seek out companies willing to be casestudy subjects. Offer greater member advertising discounts.
Most companies will have quotes, testimonials, and casestudies from happy customers. Don’t discount an AMS software vendor just because their site doesn’t contain all the detailed information you want, but make sure you ask them about anything that’s unclear. Either way, that could leave you in limbo. A lack of information.
Their affinity products and discounts were not competitive and unpopular with members. .” Physicians would drop their AMA membership after medical school and disappear –as if they fell off a cliff. An aging membership with no new young members is a concerning trend.
For example, discounts on meetings or membership in exchange for an article or an appearance.) Impact—Do their ideas and insights make a difference? Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. This is probably the most challenging piece in the puzzle.
Claire Hoffman, BizBash ) Survey findings: More attendees register on site now than in the past, and early bird discounts attract event loyalists, not new attendees. Learn what social impact and legacy mean within the meetings and association spaces, how we can get started, and the business case for including social impact in our work.
Our brain’s default system is to protect us from harm and if we feel threatened, discounted or embarrassed, emotions take control. In the case of well-known political or government speakers, they are assessed before the presentation ever starts. ASAE’s 2012 OGS Speakers CaseStudy In Low Trust And High Emotions.
As long as they are curious and exhaustive in really getting to know you – by asking questions, talking to stakeholders, and researching your organization – don’t discount them right off the bat if you don’t see exactly the same kind of piece you’re looking for, or past clients that are similar to you, in their portfolio.
Discounts and savings One of the easiest ways to bring members in is simply to discount the prices of your offerings. As long as the amount you discount is less than the cost of a membership, then you are making money. Top experts rely on extremely detailed, current research and cutting-edge reports.
You can even share data or casestudies that show the results of previous events. Use Testimonials and CaseStudies If you have had previous successful events, consider yourself lucky because you likely have a wealth of information you can use to share with future guests.
The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. CaseStudy. (9). Dues Discount. (4). The control group achieved a.35
When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a casestudy. Those who have done in-depth studies of the demise of Sears point to several factors, including the emergence of discount retailers like Walmart and category-focused retailers like Home Depot and Best Buy.
At 13,000 words (not counting 65 footnotes), it is a thorough exploration but well worth the time to read, even for association professionals, as it is jam packed with examples and casestudies of various new engagement efforts local stations are experimenting with all over the country, as well as some ideas from other industries.
Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. CaseStudy. (9). Dues Discount. (4). Association Products and Services. Books, directories, periodicals. Conventions. Credit Card. Insurance. Medical Alert.
Reference aged content Highlight how an older casestudy may have managed to help keep your organization agile and relevant throughout the years. Course bundles Bundle on-demand courses with live event registrations at a discounted price. This will encourage individuals to join a greater level of membership.
Check out this casestudy to learn how we helped our friends at Bristol Strategy Group triple their inbound lead generation through Partner+ activities. Partner+ makes it easy to tap into advanced digital marketing and PR opportunities without committing to a full-scale SEO engagement.
Ten years ago, the hirings of the likes of Clark, Dodd, and DeMint would probably serve as straightforward casestudies in charismatic leadership—people who have a certain celebrity wattage that can attract positive attention (and perhaps revenue) for the organization’s mission.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content