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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Improving the [Specific] Member Experience.

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5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

However, if improving the member experience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best member experience product to achieve your specific objective.

Tools 176
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Association Brain Food Weekly: 8.22.16

Reid All About it

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register. 1 CAE credit.

Price 150
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Association Brain Food Weekly: 5.29.20

Reid All About it

Guest: Alex Plaxen, Nifty Method Marketing & Events. Listen to two case studies: rapidly converting a face-to-face meeting to a virtual event within 3.5 Case Study: How to Shift an In-Person Conference to Virtual in Just 2 weeks Amid Covid-19. Personalization vs. Control in Email Marketing Content.

San Diego 259
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

If you’re automating your email marketing communications, you’re using AI. Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]. Perhaps the question is intimidating, or perhaps people aren’t sure exactly how to define AI. Need inspiration?

Tips 156
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Association Brain Food: 7.7.23

Reid All About it

Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered. That’s why marketing often falls prey to the classic spray and pray model. More info/register. Host: Qiqo Thu 7/13 at 11 a.m.

Education 195
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Content Marketing for Associations: A Comprehensive Guide

MemberClicks

For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, case studies, and educational resources that showcase your expertise. Take time to consider how each piece of content supports your association’s broader goals.

Content 52