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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Idea Spark #2: How to Reimagine Your Association’s Research Reports

Elevating Engagement

Last week, we covered how to increase response rates. Now, let’s talk about how to make research reports more engaging. Follow up on interesting results with qualitative research and insert case studies. Great design may appeal to my creative instinct because I love to see great graphic design in research reports.

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Peer-to-Peer Learning Programs Help Members Develop Skills and Relationships

WBT Systems

As conference speakers, association professionals shared ideas, how-to information, and case studies with their peers. At the ASAE Annual Meeting, peer-to-peer learning was everywhere. More informally, peer-to-…

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How to Choose the Right Event Technology Provider for Your Association: 16 Essential Questions for Vendors

EventMobi: Association Events

Want more tips on how to evaluate event tech providers? Can you share case studies of similar organizations using this product? Case studies provide valuable insights into how the solution has been implemented at similar events and the results that were achieved. Get the Guide 1.

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The L&D Strategy Roundtable

Speaker: Cara North - Learning & Development Consultant, Speaker, & Researcher | Maggie Quigley - Senior Account Executive for US Market Userlane

In this webinar, Cara North, an L&D researcher and consultant, and Maggie Quigley, an L&D specialist, will address that question, present both successful and unsuccessful case studies, and teach you: Factors that increase L&D costs. How to improve the ROI of your present program if your company cannot afford to replace it.

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How U.S.-based Nonprofits Can Deliver Disaster Relief Abroad: A Tigrayan Case Study

Blue Avocado

A five-step plan on how to deliver on-the-ground relief to internally displaced persons (IDPs) including formation of a nonprofit, fundraising drive, envisioning and implementing relief projects, formalizing partnerships which are key to international humanitarian work, and leveraging social media. The post How U.S.-based

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Association Brain Food: 2.28.25

Reid All About it

They explain how to extend the life of your webinars while expanding your associations educational portfolio. Through interactive discussion and case studies, attendees will learn how to handle conflicts of interest, confidentiality concerns, fair decision-making, and fostering an ethical culture in the workplace.

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