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By implementing a learningmanagementsystem (LMS) , you can facilitate all of these efforts and centralize training and education into one platform. By providing these dedicated individuals with continuous learning opportunities, you allow them to develop the skills and competencies they need to excel in their roles.
To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s LearningManagementSystem (LMS). Once AGMA opens the communities, this will only enhance the peer-to-peer learning experience the association hopes to achieve.
You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your LearningManagementSystem? Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Client CaseStudy . Audience .
-Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. LearningManagementSystem (LMS) / eLearning. Group Management. Volunteering Programs.
This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. Virtual events are a fantastic way to launch new e-learning programs, because you generate so much new great content during a virtual conference.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. Paths take all the guesswork out of what to learn and set you up for success. You'll find articles, interviews, casestudies and more. Take courses here. Take a look.
With flipped learning, the student learns about something first through assigned reading or videos, and then puts that knowledge to work in the classroom through group exercises, casestudies, role-playing, problem-solving, or facilitated discussions. Benefits of Flipped Learning for Adult Learners.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Host: Results Direct.
You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Casestudies are based on one of the most ancient stories: the hero’s journey. Assign stories (or casestudies) to read, or have students watch someone tell a story about how they applied a principle or practice in real life.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association LearningManagementSystem (LMS). Hear about a three-step LMS selection process and real life casestudies. More info. (1
Do you ever daydream about having a new learning platform? Your wish can come true if you know how to make a persuasive case for a new learningmanagementsystem (LMS) to the decision-makers at your association. Marketing strategy and other organizational strategies. What market share do these programs have?
Do you feel like giving your learning platform a heave-ho out the door? As dysfunctional and frustrating as that old learningmanagementsystem (LMS) is, your association still relies upon it. Or, it doesn’t have the functionality to allow your online learning business to grow. But you can’t, not yet anyways.
Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Per study, women don’t self-promote as much as men. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits. Host: Talented Learning.
The experts think this makes a great casestudy – you can’t buy that kind of publicity! Jeff Cobb at Tagoras is in the midst of updating their Association LearningManagementSystems (LMS) report. Calling all publishers, editors, and content creators: If you’re creating content for a business, you are marketing.
Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans. Host: ASAE Tue 8/13 at 1 p.m.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association LearningManagementSystem (LMS). Hear about a three-step LMS selection process and real life casestudies. More info. (1
If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution. Top Enterprise LearningManagementSystem: CourseStage Trade. An enterprise learningmanagementsystem (LMS) is a training system that has the ability to reach multiple audiences through one platform.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Learn how usability testing can help drive significantly improved user experiences based on casestudies and research. Tue 2/27 at 12:30 p.m.
And that’s just one of the reasons why a learningmanagementsystem (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.
This could mean helping your association build its learning business from the ground up or providing guidance for future growth. For example, they could assist with the search for a learningmanagementsystem or consult on the pricing of your courses. Assisting with the search for new learning technologies.
The tools to minimize time and maximize impact are housed in your association managementsystem (AMS) and learningmanagementsystem (LMS). Presenter: Anna Toon, Abila Product Marketer. Learn how hybrid meetings and virtual events can benefit associations and how to monetize them. 1 CAE credit.
Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – 1 CAE credit.
According to Blue Sky eLearn, a learningmanagementsystem (LMS) is essential for this exact purpose—it helps you deliver personalized and interactive learning experiences to foster long-term retention. As a result, they’ll be less motivated to renew their membership when it expires.
If you plan to shop for a new learningmanagementsystem (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit.
They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Host: Non-Dues-A-Palooza Speaker: Jessica Metzler, Senior Director of Operations for Freestone LearningManagementSystem Thu 3/30 from 7 a.m. Association staff retention.
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Host: Event Manager Blog. . Learn how to design and deliver just-in-time, competency-based learning, leveraging a microlearning approach. The deadline is February 2. Wed 1/24 at 1 p.m. –
An online course that merely provides information is no better than any other in today’s competitive lifelong learningmarket. If you follow the nine steps below to increase online student engagement, research shows you will increase the level of student satisfaction, perceived learning, and actual learning.
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.
Learn ways to fulfill both these needs by positioning your educational program to better meet the needs of corporate sponsors. Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Turn Member Engagement and AMS Data into Effective Marketing.
This task is made even harder if your CME learningmanagementsystem ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. 5 Features to Seek in Your Next LearningManagementSystem. 5 Features to Seek in Your Next LearningManagementSystem.
WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. More info/register.
I have a feeling many associations will allocate more resources in the future to online learning. DelCor’s Tobin Conley, CAE, provides a list of selection criteria for a new learningmanagementsystem. Jeff Cobb, Managing Director, Tagoras. Presenter: Antoine Dupont, CEO, Katapult Marketing. 1 CMP credit.
2023 Global Forecast: Top Issues You Should Monitor Around the World From the volume and velocity of legislative, regulatory, market, and geopolitical change to an energy crisis, governmental instability, and climate change issues, the myriad of possible adverse outcomes an organization needs to keep track of is endless. . 1 CMP credit.
Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community. The chief hype officer: the problem with the Chief Marketing Officer’s job description.
I hope the summary below will help you navigate AAMSE and if you’re interested in exploring further, check out the additional resources provided to see where your learningmanagementsystem may be able to step in and help. Trucil, MA, MPH , Communications Manager, American Geriatrics Society. MACRA and the QPP.
Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Learn about the importance of continued education in the association space and how it can benefit your association’s long-term goals. CMP credit.
As technology has evolved, it’s (become) all visual,” said Jason McKee, the chief marketing officer for Accessibility Shield, a firm that helps companies reach ADA compliance. A World Health Organization study in 2011 pegged the number at about 15 percent. . There’s a large percentage of the population in the U.S.
With membership management software, you’ll be able to automatically track payments without having to note anything manually. Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing.
With membership management software, you’ll be able to automatically track payments without having to note anything manually. Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing.
This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. See also : The Learning Business.
As a result, everyone tends to look the same over time, and everyone competes fiercely to bite off their piece of the market, thus creating a bloody red ocean. (If If you’re interested in more on blue ocean strategy, check out our in-depth post “6 Paths for Leading Your Learning Business to Blue Ocean.” ). Methods (e.g.,
The weekly list of free educational events and resources for the association community… Program marketing. A justification toolkit helps prospective learners make a case for attending your online courses. WBT Systems describes what goes into a persuasive toolkit. The odds on that aren’t so good these days. More info/register.
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