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You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Connecting the Dots with Path LMS and Google Analytics . Client CaseStudy . Audience .
Goodbye LMS. John Leh from Talented Learning identifies 16 warning signs that signal the need to replace your LMS. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same.
To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s Learning Management System (LMS). With an integrated LMS and community, the association has been able to bring the industry and its members together. This is an amazing product. Blassingame, M.Ed.,
By implementing a learning management system (LMS) , you can facilitate all of these efforts and centralize training and education into one platform. Lets explore the top ways your nonprofit can use an LMS to advance its mission. With an LMS, your nonprofit can: Design a structured onboarding process.
Participants receive access to the customizable Looking Forward Dashboard, containing research data from 12 studies. The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025.
Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. Learn about decision-makers and their expectations.
As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. You need a better LMS but the powers that be aren’t going to like that news. Preparing Your Case for a New LMS.
Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution. 5 Tips to Choose the Right Enterprise LMS.
Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.
This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. For this kind of strategy, you need a learning management system (LMS). References? Don’t be afraid to ask for references!
With flipped learning, the student learns about something first through assigned reading or videos, and then puts that knowledge to work in the classroom through group exercises, casestudies, role-playing, problem-solving, or facilitated discussions. How to Use Your LMS for Flipped Learning. Encourage community building.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.
. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.
COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. Read the full casestudy to see the results.
This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. How to Choose the Right Healthcare LMS: 4 Top Tips. There are a wide variety of reasons why your CME LMS may not be the right fit for your association.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life casestudies. Shelley Row, P.E.,
COVID-19 Challenges for GWCO Virtual Meetings | Education/LMS | Delivering Partnership/Sponsorship Value Challenge: When GWCO had to cancel it’s in-person Annual Congress due to COVID-19, they had to reimagine the event with only 10 weeks’ time to provide critical CE credits to optometry professionals and deliver value to Industry Partners.
COVID-19 Challenges for ADRP Virtual Meetings | Education/LMS | Delivering Partnership/Sponsorship Value Challenge: Though ADRP had been planning it’s in-person International Conference for months, it had to be canceled due to COVID-19. A sold-out, two-day virtual event with 1,000 attendees, and 80 new and renewing members.
That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.
Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans. Host: ASAE Tue 8/13 at 1 p.m.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Usability Tips for a Seamless LMS. Learn how usability testing can help drive significantly improved user experiences based on casestudies and research.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. How to Select an Association Learning Management System (LMS). Hear about a three-step LMS selection process and real life casestudies. Shelley Row, P.E.,
According to the Community Brands 2022 Association Trends Study , there’s currently a disconnect between how members and association professionals perceive content is being personalized. Why your association needs to develop a content marketing model. Free or ungated content. Learn more.
A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Administering your LMS and providing call center management. An eLearning consultant can convert your event into digital means using your LMS or virtual event platform.
Learning Management System (LMS) / eLearning. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Read the full casestudy for more details on their strategy and results. Volunteering Programs. Group Management.
They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with casestudies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.
The experts think this makes a great casestudy – you can’t buy that kind of publicity! Jeff Cobb at Tagoras is in the midst of updating their Association Learning Management Systems (LMS) report. He and Celisa Steele have been talking to LMS vendors and participating in demonstrations of platforms. Long live rock.
– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.
– From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch). The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Host: ASAE Marketing Section. Thu 4/21 at 12 p.m.
According to Blue Sky eLearn, a learning management system (LMS) is essential for this exact purpose—it helps you deliver personalized and interactive learning experiences to foster long-term retention. Takeaway: With the help of your association LMS, deliver content that encourages increased member participation and engagement.
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities. First, let’s take a closer look at what an LMS is. In this guide, we’ll discuss five impactful ways to leverage this technology.
Make sure your association’s branding is used consistently across all of your marketing/membership materials. Know your market share. What is your market penetration? What percentage of the potential professionals you market to are current members, or prospective members? You can view the episode below.
COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. Read the full casestudy to see the results.
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program. The deadline is February 2. Presenter: Dan Berger, Founder and CEO, Social Tables.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Learn how to scale your community for a global market and adopt a better appreciation and mindset when addressing a global audience versus a single regional language approach. Innovation and membership growth.
.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Hear casestudies illustrating association best practices. 1 CAE credit.
We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.
Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”
An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. To help them thrive in this new environment, give them an introduction to online learning, your association’s learning management system (LMS), and their online course. Instructors have a role to play as well.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.
Is your LMS evolving? WBT Systems explains why your LMS provider (and other tech vendors) should have a product roadmap. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc.
Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Key Insights From The 13th Annual Membership Marketing Benchmark Report.
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