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The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Drawing from real-world casestudies and insights from association leaders, here are the key takeaways from Association 4.0
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. More info/register (ASAE members only). . Hear practical insights on how to offer dynamic, high-value opportunities to sponsors while enhancing memberengagement.
The campaign objective was to reach out to prior members to generate interest and encourage them to rejoin AARC. Read about how AARC automated their online community for better memberengagement. Members lapsed in the last 7-24 months. Exploratory messaging: ask members to “take another look” and “rediscover” AARC.
CaseStudy Highlight: A leading professional association in the healthcare sector partnered with.orgSource to overhaul their digital strategy. By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly.
More info/register (ASAE members only). Building an Engaged Community: Lessons from ACCs Award-Winning Mobile App Learn how ACC leverages a mobile app to engagemembers year-round, foster community growth, and boost retention. More info/register. Ethical.According To Who? 1 CAE (ethics) credit.
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation. The numbers speak for themselves.
There was no clear way to track retention, understand satisfaction, or analyze memberengagement. ASAE’s goal was to bring all memberengagement data together for cross analysis to build a rich picture of overall engagement and participation. Improving the [Specific] MemberExperience. asked Reggie.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. They save time and when done well, can truly enhance the memberexperience. Coincidence? Education revenue. More info/register.
We can do this at your association, we just need to understand members better. Related: MemberEngagement Research. My sleep study illustrates the problem with association data. Casestudy: In-depth member interviews feed association’s strategic plan.
When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, casestudies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in memberengagement and retention.
Your Association Management Software (AMS) houses data that can be leveraged to provide a better, more personalized memberexperience. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign. Read the full casestudy for more details on their strategy and results.
Here’s a recent story of how one of our clients is expanding memberengagement using Nimble Communities. An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are.
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Hear about the strategies and tools modern associations are using to supercharge memberengagement. More info/register. More info/register.
Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the memberexperience. Community CaseStudies. 1 CAE credit.
What Can You Learn from Gaming That Will Boost MemberEngagement? Learn how to use gamification strategies and techniques to increase and deepen memberengagement, and motivate people to achieve goals. You association needs to leverage a strong platform to deliver a world class memberexperience.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. 1 CAE credit.
To build a thriving membership program , your association must evolve and find innovative ways to engagemembers continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances memberexperiences through personalized learning opportunities.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Speak with your members, hear their stories, and amplify their voices to create engaging content. Keep reading to learn the pros and cons of each model and how to apply each type at your association.
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the memberexperience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! We are very fortunate to have Nimble AMS.
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class memberexperience. Increase Engagement and Drive Revenue with Marketing Automation. Shake It Off: MemberEngagement Taylor Swift Style. . – Why the AMS Platform Supersedes All Else.
For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its memberengagement and demographics. Read the full story: MSCPA CaseStudy. The success with advertising has been huge for us.
Many associations struggle to identify additional sources of revenue and content for their members. Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Turn MemberEngagement and AMS Data into Effective Marketing. 1 CMP credit.
Find out more in the Air Line Pilots Association casestudy. Your union has a powerful asset: member data. Insights from this data can help your entire organization make more informed decisions, anticipate future organizational and member needs, and deliver a better overall memberexperience.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. CAE credits.
Successful publications are well thought out with their target audience in mind – you won’t get there by playing a guessing game to understand your members. Tracking behavioral data offers valid insights about how your membersengage with your association online. Utilize Engagement Tools to Increase Publication Awareness.
Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 83% of Americans have recommended a product or service to someone else.
Learn how to take events online in a way that is going to deliver high value, create an engagingexperience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Using Mobile to Keep MembersEngaged During COVID-19.
Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your MemberExperience. What if we envisioned chapters to be a concrete way to experience the association? Building a Member-Centric Culture with Online Community. Host: eMarketer.
Learn how to take events online in a way that is going to deliver high value, create an engagingexperience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Virtual is Vital: Event Strategy, Design and Engagement.
In exchange for this loyal, recurring support, associations offer members benefits like exclusive experiences, invitations, discounts, and even free items. Membership management software is designed to communicate with members, track memberengagement, manage payments, and deliver member benefits.
The weekly list of free educational events and resources for the association community… Memberengagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. More info/register. 1 CAE credit.
Here are some primary goals that content marketing can help achieve: Member Acquisition: Reach potential members by showcasing your association’s value and thought leadership in the industry. MemberEngagement: Encourage active involvement in your community by sharing insights, educational content, and industry trends.
The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall memberexperience, optimize communications across multiple platforms, and ultimately increase revenue. Discover innovative approaches to enhance memberengagement. 1 CAE credit.
. – Engagement & Mobile Platforms Demo Day Watch presentations from a limited number of industry partners that offer engagement and mobile platforms. Drive MemberEngagement through Revitalized Chapter Events Delve into the art of planning chapter events that drive participation and cultivate a thriving community.
But We Want Your Sponsorship How can an association build non-dues revenue and memberengagement all at once? Hhear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate.
Memberengagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to memberengagement taken by associations during the pandemic. MemberEngagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.
A GREAT website engagesmembers with dynamic and personalized experiences that connect them with content and opportunities that meet their needs at all levels of their professional journey. More info/register. CAE credit. More info/register. Host: orgCommunity Speaker: Ashish Rangnekar, CEO, BenchPrep Thu 10/12 at 12 p.m.
I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Tue 10/24 at 8:30 a.m.* – Keeping MembersEngaged (Association Coffee Talk – Alexandria VA). Enough negativity! Lunch provided. 1 CAE credit.
The result: 25 percent of MCA&F members at high risk of non-renewal were saved. . Read more about how predictive analytics helped one association increase member retention: Read the Marine Corps Association & Foundation casestudy. . Learn more. Unlock your Association's Potential. Download Now.
Innovation today is moving at light speed and to deliver a world class memberexperience your association needs to be able to leverage a strong platform to take you there. Amanda Myers, Director of Member Strategy, Abila. Explore design elements and inspirations to build engaging shows for your clients. Wed 7/20 at 2 p.m.
Turn MemberEngagement and AMS Data into Effective Marketing. Learn from real-world casestudies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Wed 9/18 at 2 p.m. 1 CAE credit.
But We Want Your Sponsorship How can an association build non-dues revenue and memberengagement all at once? Hear how an online marketplace can help you build non-dues revenue and member value through year-round relationships with your industry partners without adding so much as a chick pea to your already full plate.
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