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The post How East York Probus Club Streamlined Operations and Enhanced the MemberExperience with WildApricot – CaseStudy appeared first on WildApricot.
This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Explore our top tips below.
Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second. You’re very capable, as you’ve learned your trade on the job with some specialized training, but you’re a sole proprietor, and you’ve got some questions.
The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Drawing from real-world casestudies and insights from association leaders, here are the key takeaways from Association 4.0
This casestudy highlights the success of using online community tools to strengthen connections and enhance memberexperience. Explore how Digital Health Canada leveraged WildApricots CommUnity software to drive impact and engagement.
Through interactive discussion and casestudies, attendees will learn how to handle conflicts of interest, confidentiality concerns, fair decision-making, and fostering an ethical culture in the workplace. More info/register (ASAE members only). . 1 CAE credit. 1 CAE credit. More info/register.
CaseStudy Highlight: A leading professional association in the healthcare sector partnered with.orgSource to overhaul their digital strategy. By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly.
Members lapsed in the last 7-24 months. Feature new enhancements and developments from the last year that add value to the memberexperience. Exploratory messaging: ask members to “take another look” and “rediscover” AARC. Nearly 800 lapsed members have rejoined AARC resulting in over $64,000 in membership dues.
How can we address those needs above and beyond expectations while also implementing other ways to continually improve memberexperience? We constantly ask ourselves: What do our users really need, and what will give them the maximum benefit?
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation.
Improving the [Specific] MemberExperience. “Everyone talks a lot about ‘engagement,’ but we’re really close to actualizing that at ASAE, and the community is one of the key components,” said Julie. Currently, ASAE staff is exporting data on its own communities, including trends on popular discussion topics and content.
More info/register (ASAE members only). From transforming memberexperiences with AI, to streamlining complex systems, to fresh, new approaches to hybrid meetings, this session will spark ideas you can bring to your organization. Ethical.According To Who? 1 CAE (ethics) credit.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
The Fall of AOL: A CaseStudy in Disruption AOL’s decline wasn’t suddenit was a gradual erosion caused by a failure to adapt to changing consumer behaviors and technological advancements. Focus on Personalized Engagement : Use data to tailor content and interactions to individual members needs.
According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.
They save time and when done well, can truly enhance the memberexperience. These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. Host: Impexium Thu 11/7 at 1 p.m. – More info/register.
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Live CaseStudy: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees. More info/register.
Your Association Management Software (AMS) houses data that can be leveraged to provide a better, more personalized memberexperience. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign. Read the full casestudy for more details on their strategy and results.
You association needs to leverage a strong platform to deliver a world class memberexperience. Hear about proven strategies to recruit, retain, and engage young members, and casestudies of what’s worked and what hasn’t. Jeff Altman, Esq., Partner, Whiteford, Taylor & Preston LLP. More info. (.5
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
Articles,” “Blogs,” or “CaseStudies” are easier to understand. Provide Clear Next Steps – Always give members and prospects something to do so they have a reason to stay on your website and come back again later.
You'll find articles, interviews, casestudies and more. Weekly : Receive a summary of the week's blog posts every Friday. Monthly : receive a complete blog summary list for that month (last Friday of the month). We feature posts by leading marketers, community managers, industry thought leaders and our own in-house experts.
Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. 83% of Americans have recommended a product or service to someone else.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. When considering your pricing structure , you’ll want to think about how best to improve the memberexperience. Free or ungated content. Individuals don’t need to provide any information for content.
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the memberexperience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!
Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the memberexperience. Community CaseStudies. 1 CAE credit. 1 CAE credit.
Find out more in the Air Line Pilots Association casestudy. Your union has a powerful asset: member data. Insights from this data can help your entire organization make more informed decisions, anticipate future organizational and member needs, and deliver a better overall memberexperience.
Examples could include quality, cost, growth, and memberexperience. This casestudy shows how the American Association of Nurse Anesthesiology was able to profit over $70k on an event that wasn’t originally looking promising using real-time data. Step 2: Place your metrics into broad categories.
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class memberexperience. Learn how organizations are tackling member engagement challenges and achieving great results using email marketing and marketing automation. More info/register. Sponsor: Ingeniux.
To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances memberexperiences through personalized learning opportunities.
What types of members participate in continuing education? The answers to these questions can help improve the memberexperience for everyone who joins your organization. . Improve the memberexperience . As an association, you can do the same for your members. Diagnostic analytics . Download now.
Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your MemberExperience. What if we envisioned chapters to be a concrete way to experience the association? Building a Member-Centric Culture with Online Community. Host: eMarketer.
Listen to two casestudies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event.
When you pull data to understand member actions, from how they browse your cookie-enabled website to which of your emails they opened vs. ignored, you can target them based on their interests more strategically. CaseStudy: Data Informs Decisions | ASAE and Association Analytics Aim to Predict Engagement.
Read the full story: MSCPA CaseStudy. When you’re advertising to your members, you don’t want them to ever feel bombarded by promotion. “The success with advertising has been huge for us. It frees us up to do other things.” – Kristin Wells, Events and Business Development Manager, MSCPA.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? More info/register.
The key with inbound marketing is to create content, such as blog posts, videos, casestudies, e-books, guides, and infographics, that addresses the pain points of your audience. Free up time to focus on the memberexperience. Save Time With Automation. link] #TimeManagementMonth #assnchat.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. More info/register.
Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [CaseStudy]. If you aren’t sure where to begin, ask your tech provider for deeper guidance on your tools. Need inspiration? Association Tech Tip #2: Embrace B2B Partner Collaboration to Support Digital Transformation.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
Many associations struggle to identify additional sources of revenue and content for their members. Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. 1 CMP credit. More info/register. Host: PCMA.
The result: 25 percent of MCA&F members at high risk of non-renewal were saved. . Read more about how predictive analytics helped one association increase member retention: Read the Marine Corps Association & Foundation casestudy. . Learn more. Unlock your Association's Potential. Download Now.
This webcast provides practical ideas, proven methods, and casestudies that show how to thoughtfully communicate to your board, staff, members, and industry or profession at large what your association is focused on in these crucial days and weeks. Samantha Evans, International Association of Accessibility Professionals.
We can do this at your association, we just need to understand members better. Related: Member Engagement Research. My sleep study illustrates the problem with association data. Casestudy: In-depth member interviews feed association’s strategic plan.
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