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Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation.
Memberrecruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. More info/register (ASAE members only). . Hear actionable insight from casestudies and best practices from top-performing organizations.
Your Association Management Software (AMS) houses data that can be leveraged to provide a better, more personalized memberexperience. AARC was able to bring back 800 lapsed members in just 45 days with an automated win-back campaign. Read the full casestudy for more details on their strategy and results.
Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register (ASAE members only). More info/register.
They save time and when done well, can truly enhance the memberexperience. These casestudies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
The ROI MemberRecruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. (must join Fridays@4 first, it’s free).
You association needs to leverage a strong platform to deliver a world class memberexperience. networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag). Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Free or ungated content.
Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the memberexperience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals!
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Using data-driven insights and AI can help you be invaluable to your members. Please email me if you have something to discuss.
Many associations struggle to identify additional sources of revenue and content for their members. Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Technology for Recruiting Volunteers. 1 CMP credit. More info/register. Host: PCMA.
What types of members participate in continuing education? The answers to these questions can help improve the memberexperience for everyone who joins your organization. . Improve the memberexperience . As an association, you can do the same for your members. Diagnostic analytics . Download now.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? More info/register.
Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations. 1 CAE credit.
Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best memberexperiences possible without spending excessive time and effort on the program.
Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. CAE credit. More info/register.
Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Memberrecruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better memberexperience.
Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. . – Revisiting membership practices.
Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Get details from a casestudy organization that has turned this pattern around. Membership engagement. Creativity.
Early Career Members: Recruitment, Retention and Engagement (Fireside Chat) Hear about recruiting, retaining and engaging early career members, initiatives associations have either initiated or witnessed, the importance of getting it right for this particular group, and the challenges of doing so. 1 CAE credit.
For instance: If your goal is to grow membership , produce content that highlights the value of joining your association, such as testimonials, casestudies, and educational resources that showcase your expertise. Paid ads can also help test which messages resonate most with potential members.
Next-Step Career Advice for Meeting Planners Join a frank discussion with a long-time recruitment and placement pro about how the employment landscape has changed for meeting planners since COVID. Host: UST Education Speakers: Paul Hudson, CIO Consultant, Optimal Networks, Inc. Heinan Landa, Founder, Optimal Networks Wed 7/19 at 1 p.m.
Transforming MemberExperiences With AI Marketing Learn about a carefully curated selection of intuitive, powerful AI tools specifically developed for the unique challenges of modern marketing. Host: UST Education Speakers: Michael DiFrisco, CAE, Executive Director, American Academy of Cosmetic Dentistry Joanna M. 1 CAE credit.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. Host: Fridays@4.
What is Member Data Telling You? Turning data into insight is key to delivering a valuable memberexperience. Learn about tools and techniques you can use to explore your member data to formulate effective membership strategies. Speaker: Vanessa Dennison, CAE, CBAP, Principal/Owner, Dennison & Associates.
All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical casestudies on how you can create some of the happiest attendees in the world. JoAnn Yanez, ND, MPH, CAE, Board Member, Academy of Integrative Health & Medicine. 5 Secrets to Engage Your Members. More info/register.
Memberrecruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the memberexperience.
Learn how to include social media in your volunteer recruitment and retention plans. Hear about digital marketing technologies and platforms your association can use to attract, engage and educate members online. Learn how to achieve digital maturity to improve organizational value and enhance memberexperience and satisfaction.
Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Using the Association for Intelligent Information Management as a casestudy, hear how an association can implement a base CRM platform and weave in other technologies and applications for specific functions.
How to Fuel Exceptional New MemberExperiences. Members think far differently about joining, engaging and renewing than associations do. Contrary to our traditional notion of the one-year membership cycle, the decision to renew is highly influenced by the new member’sexperience when they first join.
These questions address issues that affect the memberexperience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Memberexperience. Fonta suggests applying the core principles of a good online user experience (UX) to help members take advantage of benefits.
Transforming MemberExperiences With AI Marketing Learn about a carefully curated selection of intuitive, powerful AI tools specifically developed for the unique challenges of modern marketing. Learn what they value most and strategies to help you improve your association’s memberexperience and deepen member engagement.
At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This casestudy will help you make an effective argument for appropriate pricing. CaseStudy of EAIE 2019 Conference. More info/register (fee for MPI non-members). Virtual conference pricing.
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