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The rapid pace of digital transformation, changing member expectations, and economic uncertainty require associations to rethink their business models and adapt to new realities. Drawing from real-world casestudies and insights from association leaders, here are the key takeaways from Association 4.0
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Take away actionable strategies to boost sponsorship revenue and create lasting partnerships. More info/register. .
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. More info/register (ASAE members only). Luke Burgis [A revealing one to ponder.] Tax reform threat. More info/register. More info/register.
Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the memberexperience. Getting in touch with members through automation. The numbers speak for themselves.
ASAE knew Collaborate was a strong member benefit, but insights gleaned from Association Analytics’ Acumen tool proved the community extends beyond just a place for members to interact: Revenue : community users with at least one activity per month generate 5 times more revenue than users with one activity or fewer per month.
Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Expert Series: Be the Association Hero: Increasing 2024 Non-Dues Revenue Hear about key strategies that will help you drive more non-dues revenue and build a true career growth destination for your members in 2024 and beyond.
Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. PCMA members only, I believe.). Jeff Altman, Esq., Wed 3/16 at 1 p.m. Thu 3/17 at 12 p.m.
Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.
This discussion will examine the intersectionality between the elements of change management, DEI principles, and online community management to design an equitable user experience. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. More info/register. Host: Meeting Sites Pro.
Examples could include quality, cost, growth, and memberexperience. If your metrics include membership dues, event revenue and product purchases, roll them all under the broad category of Total Revenue. Step 2: Place your metrics into broad categories. Step 3: Pair down each metric into a broad performance measure.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. More info/register. Elliott Co.,
Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Strengthen the knowledge of your members + readers.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Using data-driven insights and AI can help you be invaluable to your members. Please email me if you have something to discuss.
Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. More info/register (members only).
With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class memberexperience. Increase Engagement and Drive Revenue with Marketing Automation. Shake It Off: Member Engagement Taylor Swift Style. . – Why the AMS Platform Supersedes All Else. 1 CAE credit.
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
Ungated content, like blog posts, casestudies, podcasts, or infographics, is free for an individual to consume and share. Pros: Paid content, like learning programs, research articles, or journal subscriptions, is a great form of non-dues revenue for your association. Free or ungated content.
Membership fees provide extra revenue to reinvest back into your mission, and you can give members exclusive perks that reinforce their commitment. But to effectively deliver those perks, engage your members , and maintain steady retention rates, youll need the right membership management software in your toolkit.
Listen to two casestudies: rapidly converting a face-to-face meeting to a virtual event within 3.5 weeks, and the steps they are taking to use traditional face-to-face experience and event design strategy tools to plan for a hybrid event at the in-person fall conference and the contingency for a virtual-only event.
Raymond Carver, “Rain” Non-dues revenue. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Get details from a casestudy organization that has turned this pattern around. Put myself entirely in the keep of this rainy morning. Yes, given half a chance.
To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances memberexperiences through personalized learning opportunities.
What percentage of your education revenue comes from selling professional development to nonmembers? Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. Turn Member Engagement and AMS Data into Effective Marketing. Chapters can play a key role in membership and revenue growth for your association.
While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. – Virtual Coffee Talk: Uncovering New Sources of Revenue. Finding New Revenue Streams.
Many associations struggle to identify additional sources of revenue and content for their members. Hear a casestudy featuring an association that has created a successful sponsorship program with its digital educational content. Chapters can play a key role in membership and revenue growth for your association.
For example, on a graph, dips in member activity or non-dues revenue readily appear, making a clear connection to time and drops in activity. . What types of members participate in continuing education? The answers to these questions can help improve the memberexperience for everyone who joins your organization. .
The ASSH/Nimble AMS casestudy goes into more detail about how the organization is creating new efficiencies by automating processes. Email communications to members : Automate email communications, using Nimble Create , to members based on their actions, such as registering for an event or paying membership dues.
. – The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall memberexperience, optimize communications across multiple platforms, and ultimately increase revenue. More info/register (PAR members only). 1 CAE credit. More info/register.
Hear about the importance of prompt engineering and creating successful prompts, how to use AI to increase member value and revenue streams, and what to do with your data for AI to work most effectively. Learn how simply focusing on your member journeys can increase conversions and drive serious revenue for your organization.
. – For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better memberexperience. Learn about meaningful survey questions to provide actionable insights, examples of insights and trends to improve the memberexperience, and the event planning and data journey to increase your events ROI.
. – PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. CAE credit. CAE credit.
Learn how your association can continue to strengthen your sponsorship program in this new environment by attract and retaining sponsors, increasing revenue, and, most importantly, enhancing member value. Host: Professionals for Association Revenue (PAR). Seven New Ideas: Not Your Grandma’s Non-Dues Revenue. 1 CAE credit.
The Spring ’21 release of Nimble AMS includes new features and functionality that frees up staff to focus on activities that exceed member expectations and generate revenue. Explore CaseStudies. Trailblazers like you have important work to do. These features include: Adjustable membership.?
An online member community has the power to inspire and enable members to connect with each other and gain access to relevant content anytime from the convenience of their home, office, or wherever they are. Offering an online community is key to delivering a great memberexperience. Read the casestudy.
Digital marketing professionals can capitalize on this newly digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals. More info/register.
I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. An Association CaseStudy: Using Data to Create Insights and Expose Intelligence. Enough negativity! 1 CAE credit. More info/register.
Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , memberexperiences , leadership growth , event planning , and more. Here Are a Few Ideas for You How Do You React to Negative Public Feedback?
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great memberexperience. CAE credits. More info/register.
It’s increasingly important to automate as many manual processes as possible so your staff can spend more time creating a great memberexperience. The ASSH/Nimble AMS casestudy goes into more detail about how the organization is creating new efficiencies by automating processes. Efficiency means everything.
Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.
Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Your members might not renew on time (or at all) if they don’t get an auto-renewal notice.
Two influential think tanks have proposed increased taxes on nonprofits, including membership dues, sponsorships, and program revenue, which could mean a significant financial hit to associations. More info/register (ASAE members only). Tax status threat to associations. Host: ASAE Fri 11/22 at 1 p.m. – 1 CAE credit.
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Read the full story: MSCPA CaseStudy.
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