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Review: When Millennials Take Over

Spark Consulting

I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Sounds hard, right? And that’s a good thing.

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The millennial mantra: give

Aaron Wolowiec

And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.

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Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.

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Where are the YPs?

Spark Consulting

The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials.

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Steal This Idea!

Spark Consulting

Attracting Millennial/young professional supporters. The whitepaper also features contributions from Beth Kanter , John Haydon , and Shonali Burke and case studies from: Woolly Mammoth Theatre Company (donor relationship-building). CFA Society Minnesota (attracting Millennials). Creating and running outstanding campaigns.

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The Importance of Cultural Artifacts

Jamie Notter

One of my favorites comes from Menlo Innovations, one of our case studies in When Millennials Take Over, and believe it or not it’s a Viking helmet. And that’s when I introduced the concept of “cultural artifacts” to the group. All cultures have artifacts—tangible symbols of what the culture is and how it works.

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The World of Opportunities for AMCs: A YM Perspective

YourMembership

Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study.