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I recently had the opportunity to read a review copy of When Millennials Take Over , a new book by Jamie Notter and Maddie Grant of Culture That Works designed to help us get past the freak out and to a “ridiculously optimistic” view of the future of work. Sounds hard, right? And that’s a good thing.
And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.
Google images of millennials and you’ll find young professionals connected to their smart phones and tablets. All this aside, while millennials crave technology, they still value face-to-face meetings – albeit with a different flare – and understand the importance of networking, according to a new report by Skift and Meetings Mean Business.
The fact of the matter is that GenerationX, currently in their prime career and, thus, association membership target, years, is a smaller cohort than the retiring Baby Boomers and up and coming Millennials.
Attracting Millennial/young professional supporters. The whitepaper also features contributions from Beth Kanter , John Haydon , and Shonali Burke and casestudies from: Woolly Mammoth Theatre Company (donor relationship-building). CFA Society Minnesota (attracting Millennials). Creating and running outstanding campaigns.
One of my favorites comes from Menlo Innovations, one of our casestudies in When Millennials Take Over, and believe it or not it’s a Viking helmet. And that’s when I introduced the concept of “cultural artifacts” to the group. All cultures have artifacts—tangible symbols of what the culture is and how it works.
Associations are having, in some cases, to deal with four distinct generations of members – each with their own needs and expectations. We recently published a casestudy featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this casestudy.
That is how many organizations see Millennials. What if the problem with Millennials and fundraising isn’t that our generation doesn’t care enough to actually give? A generation of slacktivists? slacker + activist].
And in closing, I invite you to register for YM’s next Thought Leadership Webinar to be held on April 22 nd , titled Are You Ready for When Millennials Take Over?
In this session, we walk through the key components of amplifying value and brand and illustrate these components with a real-world casestudy. – How to Turn Millennials into Members. Gain perspective on how the Generation Y/Millennial mindset and recent economic shifts are reshaping the membership value proposition.
In this session, we walk through the key components of amplifying value and brand and illustrate these components with a real-world casestudy. – How to Turn Millennials into Members. Gain perspective on how the Generation Y/Millennial mindset and recent economic shifts are reshaping the membership value proposition.
Associations know the research that the Millennial generation that is rapidly becoming the majority of our workforce and membership base is the most diverse generation we’ve ever had in the US – and that the yet-to-be-named generation coming up behind them is even more so.
Brainstorm ways to start planning for the uncertain future with casestudies and best practices from around the globe. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. The Millennial generation are now the largest segment of the workforce–a title they’ll hold for decades.
Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. 7) A Mini CaseStudy on Motivation by Ken Blanchard. Recently I observed an annual conference committee meeting of a major association. Staff and volunteer leaders were present.
We featured Menlo Innovations as a casestudy in When Millennials Take Over, and Menlo’s CEO, Rich Sheridan, recently published his second book, Chief Joy Officer. The secret for middles, by the way, is to learn how to simply get out of the way so the tops and bottoms can deal with each other directly.
The post CaseStudy: Virtual Mentoring Using LinkedIn appeared first on Associations Now.' This process fits the trend Petrancosta found in her research of allowing mentees to self-select their mentors. Have you tried an e-mentoring program? What were some of the benefits and challenges? Let us know in the comments.
Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. A Guest Blog by Elizabeth Weaver Engel. And the yet-to-be-named generation coming up behind them is even more so.
Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. Are you seeing a surge in GenX and millennial volunteers? We get impatient. So read it and let us know.
According to a new poll, 22 percent of millennials say they have “no friends” at all. Maybe associations can help millennials in your industry make friends. Hear casestudies that show how data, careful segmentation, and automation combine to deliver the right message, to the right supporter, at the right time.
I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. When Millennials Take Over is a powerful guidebook that needs to be in the hands of every manager to effectively start unlocking the true potential in every person.
Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” With live examples, casestudies, and expert insights, explore the role of compelling, resonant content in fostering member engagement, bolstering growth, and enhancing the overall impact of your association. Yeah, it sucks.
According to research, Millennials and Generation Z are more likely to stick with employers that provide opportunities for professional development and growth. Listen to casestudies about how major companies are finding new ways to use life stage marketing to unleash more effective targeted content programs. More info/register.
I studied them as a casestudy for my recent book, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business , and they have designed their entire organization around the needs of the employees. How do they do it? ASSH has a ridiculously strong culture.
Find out why the most successful fundraisers raise more money by NOT treating everyone equally, and why you shouldn’t either; the keys to creating compelling, multi-channel campaigns to recruit new members and volunteers; and why millennials are loyal to some organizations and not others, and how you can create the right experience to attract them.
It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give. Learn from real-world casestudies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. Emma Langley, Velocity Partners ).
In case you missed this week’s virtual summit on millennial donors held by the Case Foundation, Katya Andresen provides a list of posts by those of us who acted as blogging correspondents for the summit. Picnik lets you do most major edits at no cost and no software to download.
Marketing to Gen Z and millennials. Best of 2023: CaseStudies in Even Excellence Gain critical insights and learn from the successes (and failures) of the best events of 2023. Granted, that’s only one-third, but what effect will this have on Gen Z’s desire to join or get involved with associations? 1 CAE credit.
If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? Why pay registration if the best parts happen outside the official agenda?
The report notes that more than half of all those surveyed among three different age groups—millennials, Gen Xers, and boomers—valued high-quality content above all else when it comes to professional development. Whatever the case, this content likely won’t come from a single place if the reader is a member of yours.
At Menlo Innovations, a software company we feature as a casestudy in When Millennials Take Over, their staff don''t work from home (except in rare circumstances), and they are working in the office pretty much the whole day. They kind of have to, since the programmers all work in pairs--two people per one computer.
From Millennials to Boomers: Connecting with Members at Every Age. Hear tips, advice and casestudies on new AV ideas, technology and flawless executions with cutting-edge design. 1 CAE credit. More info/register. Host: YourMembership. Presenter: Lowell Aplebaum, CAE, member of ASAE’s CAE Commission. Wed 7/20 at 2 p.m.
Listen to advice, perspectives, and casestudies on how other organizations are finding success. Gen Z, Millennials & Gen X: Exploring Generations and Online Reviews. But when should you outsource, do it yourself, or mix the two? More info/register. Host: TechSoup. 1 CAE credit. More info/register. Hosts: Community Brands.
It’s filled with inspiring photos, casestudies on project types, and some of the other nuts and bolts of the field. They hope to attract 100,000 millennials to the workforce by 2020. Following the passage of a $1 billion transportation funding bill in 2015, Georgia was in need of highway construction workers.
Hear about multiple casestudies of association video campaigns that are used for membership, communications and events. . – Association Video: Trends, Creative Techniques and Rules of Member Engagement (Alexandria VA Brown Bag). 1 CAE credit.
I am knee deep in developing a peer learning program for Millennial leadership development in nonprofit organizations that is designed based on the research out there. They’ve based their writing on an ongoing survey of Millennials in the workplace as well as an extensive research literature review.
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. – Community CaseStudies. I’ve written frequently over the years about generations but now, thanks to this open letter to the Pew Research Center from Professor Philip N. Usability testing. More info/register.
Why Traditional Personas Fall Short for Nonprofits Many nonprofit marketers create personas like: Millennial Donor A 30-something professional who gives monthly. Instead of focusing on surface-level traits, this framework helps your nonprofit craft values-driven messaging that resonates deeply with your supporters.
You can strengthen anecdotal information with research such as member needs surveys, white papers and casestudies. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Don’t forget social media.
A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.
Inspired by the dedicated, defined and resourced “innovation function” that exists in many for-profit companies, we are examining a series of casestudies that profile these processes. Weve now examined enough casestudies where we feel ready to start writing a "white paper" on innovation for the association community.
As well as over 200 in-depth casestudies, it compiles the ideas of 4,500 or so innovation experts and consultancies. Developing Millennial Leaders. Millennials. And the website, when you go to it, says this: Generate has discovered more than 105 areas of best practices in innovation. And Im thinking, fantastic!
Today, we have five generations in the workforce for the first time ever, and we know millennials and Gen Zs won’t tolerate a “sucky” (fragmented and complicated digital) experience. That means understanding how customer behaviors and expectations develop inside and outside our association, and even our sector.
Its an interesting casestudy, and seems to typify the culture of truth Jamie Notter recently wrote about in Associations Now. Developing Millennial Leaders. Millennials. But heres what I want to focus on. What gives Ludwig the ability to do what he does? Communication. Encore Careers. For-Profit vs. Non-Profit.
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