Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

Case Study 52

Case Study Recruitment Recruiting Revenue 52

Association Adviser

MAY 19, 2014

A new case study by Naylor on MHEDA’s use of video highlights how video can be used to serve a variety of association challenges, including member engagement, recruitment and retention; member services such as training and continuing education; and how to raise awareness of advocacy and campaign issues.

Case Study 60

Case Study Video Recruiting Recruitment 60

YourMembership

MAY 29, 2015

CAE, which focuses on case studies. Anna and Elizabeth recently led our May Thought Leadership Webinar on member engagement sharing the key points of their whitepaper, which included case studies featuring the six associations they presented as part of their research. and Elizabeth Weaver Engel, M.A.,

Case Study 150

Case Study Member Engagement Recruiting Recruitment 150

NXUnite

JANUARY 8, 2025

To power your operations, you need to recruit and retain a strong team of staff and volunteers. Provide courses with relevant guidelines and real case studies for learners to reference anytime. No matter how straightforward your nonprofits mission is, the work behind it is complex. Engage board members in fundraising.

Learning Management System 130

Learning Management System System LMS Course 130

Reid All About it

NOVEMBER 13, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Indy officials will discuss their $7 million in safety enhancements, tactics towards devising a strong health mitigation plan, and a case study on a successful event from start to finish. More info/register. 1 CMP credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

DECEMBER 6, 2024

Lessons in Advocate Recruitment to Ready You for 2025 From old-school traditional to the latest in social and AI technologies, learn the tactics and strategies you’ll need to position yourself and your program for advocacy success in the new year. More info/register. More info/register (ASAE members only). Ethical.According To Who?

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 1, 2024

These case studies illustrate the incredible possibilities that arise when mission-driven organizations are equipped with the right tools. Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. More info/register. More info/register. More info/register.

Revenue 258

Revenue Education Arlington Committee 258

Spark Consulting

MAY 10, 2017

The Geological Society of America has responded creatively to the dual imperatives to recruit more people into the field and to increase the diversity of those recruits. We also have relationships with – and responsibilities to – the professions and industries we serve for which there is no parallel in the for-profit world.

America 150

America Case Study Recruitment Recruiting 150

Spark Consulting

JUNE 9, 2021

Recruit your team. Review your legacy systems and processes (make sure you’ve got the “digitizing” part covered, for Ross/Mocker fans). Get comfortable with experimenting (for more on how to do this, see the earlier Spark collaborative whitepaper Innovate the Lean Way ). Improve your culture management.

Case Study 150

Case Study America Recruiting Recruitment 150

Reid All About it

JANUARY 17, 2025

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264

Education Content Tools Strategy 264

Reid All About it

FEBRUARY 26, 2021

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

FEBRUARY 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. More info/register (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 2/8 at 11 a.m. – Wed 2/10 at 11 a.m. – CAE credits.

San Diego 370

San Diego Strategy Education Price 370

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Because there’s always time to learn, right? Virtual volunteer fatigue.

Innovation 370

Innovation Education Communications Strategy 370

Reid All About it

SEPTEMBER 25, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. PIA Case Study, Rethinking Your Membership Plan. Learn how they approached membership recruitment, onboarding, engagement, retention, and renewal—the full membership lifecycle—to increase membership.

Case Study 285

Case Study Conference Price Montana 285

YourMembership

FEBRUARY 27, 2014

We recently published a case study featuring Ewald Consulting , one of the largest AMC’s we work with at YM. Please take a moment and download this case study. How to retain members and recruit new members for the future. They need leadership in all areas of their business.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Live Case Study: How a Small Staff Association Produced an Engaging and Successful Virtual Meeting for 500 Attendees.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

SEPTEMBER 27, 2024

Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. 2nd Annual Data Analytics Network Data Science Fair (Arlington VA) We are recruiting data nerds to talk about their coolest project. Check out the creative ideas in the post and comments. Creativity.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

OCTOBER 11, 2024

I don’t usually feature case studies but I’m making an exception for this one. Find out how to create compelling job descriptions, optimize your recruitment process, and build a team that excels in securing vital corporate partnerships. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Association Analytics

OCTOBER 7, 2024

Typically people expect to take advantage of predictive tools to look at big activities – renewal, recruitment, or annual conference attendance – but increasingly it’s becoming easier to infer smaller steps, and more micro-engagements within the larger data model.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

MARCH 11, 2016

networking) – Member Engagement: Recruiting, Retaining and Engaging the Future of Your Association (Alexandria Brown Bag). Hear about proven strategies to recruit, retain, and engage young members, and case studies of what’s worked and what hasn’t. More info. (1 1 CFRE credit). Thu 3/17 at 12 p.m. (11:30

Case Study 150

Case Study Raleigh Project Revenue 150

Optimist Consulting

JANUARY 28, 2015

They used their recruiter network to turn leads into members (like many trade associations, the BWF uses recruiters who are typically ex-tradespeople to market membership). What I liked about their case study was how well planned their activity was and how focused they were on assessing the ROI. Membership Recruitment'

Recruitment 100

Recruitment Recruiting Case Study Communications 100

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 7) A Mini Case Study on Motivation by Ken Blanchard.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Hope to see you there! Tue 4/19 at 12 p.m. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Hope to see you there! Tue 4/19 at 12 p.m. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. More info/register. Host: Web Courseworks. Presenters: VMAE CEO and AVMA Director of Special Projects, Ralph Johnson. Courseworks Client Success Manager, Matt Harpold. Thu 7/30 at 2 p.m. 1 CAE credit. 1 CAE credit. More info/register.

Revenue 259

Revenue Montana Case Study Education 259

Higher Logic

OCTOBER 17, 2019

As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Achieve

NOVEMBER 3, 2021

The first goal is to raise money and, hopefully, recruit more donors. Create case studies and collect testimonials from clients and supporters. When you create and share case studies, testimonials, and stories from your supporters and the people you help, you’re showing your supporters exactly what they want to see.

Case Study 105

Case Study How To Video Social Media 105

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Membership Recruitment. (4). Speaking Engagements. Speaking Engagements. Publications. Friday, October 21, 2011.

Case Study 40

Case Study Marketing Price Survey 40

Association Analytics

FEBRUARY 14, 2022

It can also help with recruitment as prospective employees want to understand the tools they’ll have to help them do their job. Use case studies & references – use 3rd party examples and case studies as examples of success. Leverage the community.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Successful Virtual Event Case Study: American College of Emergency Physicians (ACEP). 1 CAE credit. More info/register.

Education 285

Education Learning Management System Leadership Case Study 285

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Hear about JP Moery’s his key account methodology, which can help chart unique sales opportunities for those companies associations seek to recruit.

DC 294

DC Washington Member Engagement Content 294

Reid All About it

JUNE 7, 2024

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. Another is persuading members to make time for association engagement. Seems like a good place to start. Event sunsetting.

Chicago 264

Chicago DC Washington Strategy 264

Achieve

MARCH 11, 2015

Another reason for this strategy: LiNK discovered earlier that if an individual recruited at least one donor in the first week, a second or third would quickly follow. This strategy also allowed the organization to effectively sort out who their most committed fundraisers were and prioritize ongoing communication with those individuals.

Case Study 52

Case Study millennials Organization United States 52

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Tue 11/16 at 11 a.m. – CAE credits. . – 1 CMP credit.

Recruiting 195

Recruiting Recruitment Education Survey 195

Optimist Consulting

SEPTEMBER 1, 2013

However, I strongly believe that membership body experience is highly desirable when a membership organisation is looking to recruit a new leader. Whatever type of person you recruit there are ways to compensate for the lack of either membership experience or practitioner experience. What is answer?

Case Study 100

Case Study Recruiting Recruitment Communications 100

Blue Avocado

MARCH 18, 2021

Two case studies—League of Women Voters of Oakland and Holocaust Memorial & Tolerance Center of Nassau County—explored in this article show us that a successful volunteer program blends elements of human resources management and donor management: Recruiting Training Engaging Appreciating Evaluating Retaining No matter what […].

Oakland 72

Oakland Case Study Recruitment Recruiting 72