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Case Study: Texas Society of Association Executives

Association Adviser

However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. With a new design direction, TSAE then revamped its content strategy.

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? Bill’s colleague Merritt shared an example: “We’re trying to find a way to repackage [case studies] for easier consumption.

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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. Based on this analysis, AARC developed two communication strategies and personalized messaging for two member segments: those who lapsed within three to six months, and those who lapsed between seven and 24 months.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

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The L&D Strategy Roundtable

Speaker: Cara North - Learning & Development Consultant, Speaker, & Researcher | Maggie Quigley - Senior Account Executive for US Market Userlane

In this webinar, Cara North, an L&D researcher and consultant, and Maggie Quigley, an L&D specialist, will address that question, present both successful and unsuccessful case studies, and teach you: Factors that increase L&D costs. Tips and strategies for increasing engagement and making training more digestible.

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Case Study: TCEA's Community-Led Growth Journey

Forj

With more than 80,000 members around the world, community-led growth has become central to TCEA's strategy. In TCEA's case, this meant building a thriving, vibrant online community. Their mission is to advance teaching and learning through the use of technology.

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Segmenting Your Market - A Case Study.

Association Success

The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerings and those offered by others.