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Actions Speak Loudest… I have talked with many membership professionals who have all but eliminated surveys from their efforts to track member sentiment. People who answer the surveys are merely the people who like taking surveys, or else have some kind of axe to grind. Their reasoning? But doing it correctly is important.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. .
I don’t usually feature casestudies but I’m making an exception for this one. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop? to 5:25 p.m.
It covers strategy, tactics, technology, AI and more in a post, not a download. At Community-Led Alliance, Steve Chen describes the journey of Code & Coffee and suggests strategies for building trust, psychological safety, and a strong sense of belonging in a community. Member surveys. Content strategy. 1 CAE credit.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. Why do content strategies fail —and what can you do about it? Are you feeling a bit sheepish right now? Coincidence?
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. The post CaseStudy: In-depth Member Interviews Feed Association’s Strategic Plan appeared first on Smooth The Path.
s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies.
However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.
Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. CAE study group. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. Association strategies. Quick hits. Tue 2/9 at 2 p.m.
Based on Philea’s recent analysis of surveys, in-depth interviews, and meetings with European foundations, we’ve seen how the pandemic has had significant implications for the way philanthropy operates in Europe. More detailed results can be found in the full report, Future-proofing foundations for a post-Covid-19 world. .
Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. Operation Efficiency: Streamlining Processes for Associations Discover the key to success for associations in today’s fast-paced world by exploring strategies for optimizing operations and improving efficiency.
Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. Hear about the strategies and tools modern associations are using to supercharge member engagement. Membership campaigns.
Surveys at events, letters, or…? That means you want to collect data on your members and other audiences formally (like surveys and interviews) and informally (like conversations and responses to emails). I am a donor to Woolly Mammoth Theatre Company (one of our casestudies). How should I go about doing that? .
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Nick Borelli, President/ Strategist, Borelli Strategies.
MCI surveyed association members and customers for their Association Engagement Index 2024. They offer other recommendations alongside the study’s useful benchmarks, such as “frequency of engagement.” Online learning strategy. Open your email or not. Go to your website or to Google. More on engagement. Non-dues revenue.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. . – Gain insights from vendors and consultants who took part in the survey.
Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Simple SEO Strategies for Associations. JT Long, Smart Meetings ).
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. A few common issues come up in GrowthZone’s latest association survey report. Learn from your community and transform your association with cutting-edge strategies. Google doesn’t look kindly on AI-infused content.
Coupled with cutting-edge educational opportunities, casestudies and white papers, these individuals are thought leaders in their field and light years ahead of their time. Based upon the goals of the survey (e.g., to identify topics or speakers for future education programs), the survey can be as little as one question (e.g.,
In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.
An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member app.
Read on to discover new ways to generate non-dues revenue, including actionable casestudies. By providing valuable industry insights, like surveys or industry data and training, associations enhance the perceived value of membership, encouraging retention and engagement.
The weekly list of free educational events and resources for the association community… Virtual association survey. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. – Sales Survival Strategies Amidst COVID-19. We’ll also touch on the tech, because we know it’s on your mind! Host: Aplusify.
Here are some strategies you can consider when recruiting new webinar speakers to set yourself up for the best success rate possible. . Poll your audience by s end ing a quick survey or poll to past webinar attendees to see who they heard and were impressed. . Understand the SME’s T opic B readth. Templates for Resources.
Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Learn ten strategies for improving cross-departmental collaboration at your nonprofit. Presenter: Amalea Hijar, Associate Director, Member Strategy, American College of Cardiology. More info. (1
Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021. Aligning Organizational KPIs with Digital Strategies. More info/register. Host: FiscalNote. Tue 11/10 at 2:30 p.m.
Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Hear about unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy. Practice mindfulness-based strategies for stress reduction.
They identify six common mobile engagement strategies and share tactics for implementing them. Nimble’s AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Membership app adoption. to 1:30 p.m.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.
– Proven Strategies to Increase Member Retention. Learn about three learning science lessons you can use to make lifelong learning part of your business strategy and help learners improve their professional skills. Bridging the Gap from Strategy to Execution. More info/register (donation requested). Tue 7/28 at 11:30 a.m.
We suggest that you have a conversation and not send a survey. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. You can identify which member acquisition strategies drive the highest LTV members, then double down on those.
It’s a good list to compare against your marketing strategies and tactics. Walk away with new strategies to level up as an event experience leader. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. Based on a recent survey, 65.9% Board foresight. More info/register.
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. Blue ocean strategy. She recaps a casestudy presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.
I usually work with association industry partners on blog posts, casestudies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Board buy-in on tech. Association podcast.
Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed. CaseStudy – Creating More Compelling Member Engagement. The “push” and “pull” doctrine can also be utilized as a strategy to help identify and respond to industry disruptors.
Oscar Larson will tell us how they did it along with the insights he received from his post-meeting surveys. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. More info/register. Host: OpenWater.
Survey data from the Urban Institute found that nearly 20% of nonprofits conducted voter engagement “occasionally,” “frequently,” or “almost all the time” in 2020. The casestudies provide models for integrating voter engagement into any foundation’s priorities, including health, housing, environment, and education.
Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. ASAE Volunteer Opportunities + Volunteer Panel Learn about tools and strategies to help you determine what a satisfying career means to you and start taking steps toward a more fulfilling career. 1 CAE credit.
Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Association education in 2024.
Please participate in a short survey on the impact of COVID-19 on association conference sponsorships. The goal for this Partnership Professionals Network survey is to collect and share the concerns and insights of association staff. Presenters: Lowell Aplebaum, CAE, CPF, CEO and Strategy Catalyst, Vista Cova LLC. Experiment.
CaseStudy: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. CaseStudy: A Thriving Membership Organization. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9).
Hint, it has a lot to do with their course design strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. Going virtual—why. More info/register. More info/register.
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