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Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.
I bet one or more of the top results came from a message board or discussion forum for an online community, where someone else was seeking answers from their peers on a similar topic? They do this through a variety of platforms including websites, social media, email, and increasingly through online communities.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.
Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Controlling Your Narrative: Crisis Communications for Unpredictable Situations. Presenters: Dan Ratner and Scott Oser.
E-learning programs can definitely help associations solve some of the challenges described in these two reports. Gain or maintain professional certification (12 percent). One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.”
They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” More info/register. More info/register. 2 CMP credits.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 10 Online Communication & Fundraising Best Practices for Small NGOs. Presenters: Ed Barks, president of Barks Communications. Transform the Way Your Organization Engages & Communicates 365 Days a Year.
Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Anytime I am able to add a delicious caramel latte into my study routine is a definite bonus!
I will definitely make that again. Learn how to identify challenges early in the process to better navigate transitions, communicate effectively with all team members and partners, and address concerns in a timely and constructive manner. I mixed the pesto into the bean mixture instead of dabbing it onto each crostini. 1 CMP credit.
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results.
This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. Presenters: Alexis Fermanis (moderator), Communications Director at the Society of Industrial and Office Realtors. 1 CAE credit. Host: Idealware.
Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. WBT shares ideas for using what you learn during reboarding to better serve members.
Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. Chief Marketing & Communications Officer @ ASAE.
Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Get a high-level overview of the Myers-Briggs program and learn how you can use it to increase collaboration, communication, and teamwork in your business environment. Check for new episodes on Mondays around 1 p.m., CAE credit.
Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. Member mobile app. Dirty data. 1 CAE credit.
Last month, we asked our readers: which members receive highly targeted communications from your association? Of our association respondents, just more than 57 percent said they gear specific communications to new members. Be careful with the amount of communication you direct at new members, however. percent of respondents.
WBT shares seven MOOC business model strategies you should definitely steal. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. CAE credit.
Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. IFTF Online Collaboration: A Global Communication Hackathon. 1 CAE credit.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. A new episode is posted every Monday by 1 p.m.,
You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. Hosts: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Now more than just “cool tools,” collaboration tools are becoming critical, enterprise systems for communicating and getting work done. A new episode is posted every Monday by 1 p.m., or subscribe for updates.
More nonprofits are feeling pressure to shake up their communications strategy. There’s little question that associations can always stand to better communicate their missions. With more organizations competing for attention and dollars, the Times article says, it’s imperative that nonprofits find splashier ways to communicate.
WBT Systems continues its series on project management basics for accidental project managers —otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. Presenter: nonprofit communications expert Sean Kosofsky. Tue 10/29 from 10 a.m.
ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. AI conversations continue to bubble up in our community as we grapple with its potential and risks. They also share communications lessons learned from their decades of experience in media, business and communications.
Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Camille White-Stern, Communications Manager, Splash. Cohen, I’m going to only talk about career stages and ages.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn the definition and core elements of a hybrid event, common hybrid event challenges (plus tips for successfully navigating them), and best practices for virtual and in-person attendee engagement. . Tue 7/28 at 11 a.m.
By Brian Smith, Communications Specialist . For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. How often are members engaging in training certification courses? . The definition is in the name.
The latest Community Brands research found that just 36% of associations rely on their continuing education programs to drive non-dues revenue. However, 51% of association members identified training opportunities and certifications and credentials as their top member benefits. Can your current LMS deliver?
Gain a deeper understanding of accessibility with facts, figures and definitions; develop an increased awareness of specific types of disabilities and how these can influence your event planning; and learn the surprising consequences of not incorporating accessibility concepts for your attendees. 1 CMP credit. . More info/register.
They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Lab. AMS basics. CAE credits.
Further down, I definitely see myself in an executive director role for a strategic association. The big piece is this: Membership directors must listen to their membership to understand what benefits they’re looking for so they can work on providing them and communicating that member value proposition.
Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Match Experiences to People Professional development and certification are primary revenue sources for associations. Gartner provides this definition. That gratitude is priceless.”
The spring cohort for their Association Facilitator Certificate Course begins on March 11. Learn about potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm for leads as well as members. If it intrigues you, check it out—12 CAE credits too.
Should we build new certifications? Communication is key. Yet, organization-wide change usually happens through the CEO, thus change leadership’s definition is about the scope of the CEO. Or, do we need to launch new education? How are our events strategies performing? Thank goodness our members cared enough to complain!
And the topics this association covers – opioids in the workplace, medical marijuana, the definition of work itself – these are topics that are prevalent in other industries and in mainstream life. Only 4,100 association professionals, or 5 percent of the industry, holds the CAE certification. with offices also in Alexandria, Va.
The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register. Host: Leading Learning. Tue 5/12 at 7 a.m.
This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,
Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. It’s not good news, but it’s definitely news you can use. Working Harder for Less. Other Links of Note.
I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.
As it turns out, everyone gave me a different definition. Associations simultaneously run multiple lines of business, including events, products, certifications, and more, and this multiplicity can’t always be conveyed in a two-dimensional presentation. The power of storytelling.
This is a guest post by Sohini Baliga, Director of Communications at Taxpayers for Common Sense , and Elizabeth Weaver Engel, M.A., We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e.,
books, the need for organizations to move beyond the traditional definition of member was a consistent theme. If you are planning a virtual conference, does the software allow services such as simultaneous sessions and registration, badging, communications and sponsorship options? Keep them in the communication loop.
The CAE is a professional certification program administered by the American Society of Association Executives and accredited by the National Commission for Certifying Agencies. My answer is definitely yes. Engle Earns Meeting Planner Certification. American Academy on Communication in Healthcare. Is it worth it?
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