This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
D2L explains what you need to know to build and implement an effective online learning strategy , including vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Certification pricing. Content marketing strategy. GA help from sponsors. Small-staff technology.
It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?
Have conversations with volunteers and staff about how you can all set an example for others. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. She also shares examples of companies who built successful products but lost sight of what made them great. Association SEO course. Product development.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. For example, consider offering this campaign at the start or end of the membership year to generate interest and drive revenue. Encouraging long term engagement.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Small-staff membership marketing. Membership survey.
But the increase in engagement isn’t the only sign we’re seeing that communities are a key communication tool for associations, their members, and their industries. Welcoming the Whole Industry to the Community. Over the past month, we've seen so many examples of how online communities are vital for our customers.
Use Webinars to Communicate. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
Time and time again, AOTA has received positive feedback about the community from their members. For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Highlights.
Save yourself, save your kids, and set a good reading and thinking example for those around you. Our discussion will focus on real-world examples to help you differentiate fact from fiction in the ever-changing hospitality environment. This session offers real-world examples, videos, and interactive discussions. 1 CAE credit.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications in the COVID Era.
How to conquer communication debt aka email/message overwhelm. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Community Platform Demo Day. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board. Quick hits.
Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. This is how you can prove your new member community will be a valuable technology investment. Looking to personalize and target your email communications strategy to different member segments?
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
For example, you may have an impressive 80% retention level, but with a little digging find that there’s a 95% retention rate among your executive-level members and a 65% rate among your manager-level members. For example, one association hosting an annual banquet at its conference asked members if they were interested in attending the event.
You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Additionally, the team was able to leverage certifications, one of which is a Workforce-ready certificate designed for members who are new to the industry.
Flexible Online Learning and Certifications. For example, you could create an eCourse that teaches your members new software for their jobs. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Tue 2/9 at 11 a.m. – More info/register.
Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Salesforce Recruitment, Onboarding and Training.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicating Through a Crisis. Virtual conferences. A new episode is posted every Monday by 1 p.m.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Association AI. How to calculate your association’s member retention rate.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.
Enjoy these recognizable examples of technology or optimization causing us to be worse off than we were before. Come with a curious mind, participate in a live Q&A, and leave with real-life examples and tips you can modify to tackle your most challenging recruitment dilemmas. Snacks Are we too impatient to be intelligent?
You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Here, we’ll focus on those geared toward the Black community.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Elisa Pratt recaps a recent association community discussion about micro-volunteering. Lean into your human mind and heart when communicating with your audience. Membership app. AI vs humans.
I bet one or more of the top results came from a message board or discussion forum for an online community, where someone else was seeking answers from their peers on a similar topic? They do this through a variety of platforms including websites, social media, email, and increasingly through online communities.
From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. They’ll answer your questions on membership related to member communities (e.g., Learn how to find and recruit diverse candidates, set clear expectations, and develop a transition plan. .
Association member communications. Interested in grading your association communications? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. domains, domain name system (DNS), and digital certificates)—in enabling the day-to-day successful operation of their business.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results. 1 CAE credit.
When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Two points to consider here: Many legacy programs cost little or nothing to maintain, for example, on-demand webinars.
Associations can reinvigorate online learning by providing opportunities for learners to engage more deeply with the content and each other through encouraging communication and collaboration as part of the learning process. Of course, curation is only one of the three Cs of social learning. Access Webinar Recording.
Example: Using more advanced learning analytics, one association was able uncover that the courses they offered with industry certifications had significantly higher completion rates than those without. Armed with this insight, they began to expand their certification offerings and saw a boost in learner engagement and satisfaction.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear an example of how using a specialty online platform in a creative way to further networking and session discussions beyond live event hours has shaped the attendee experience and exceeded expectations. 1 CMP credit.
These tools are made for engagement: Marketing automation: When members join your association and you invite them to join your online community, they start pumping out behavior-based data through their online community interactions. You communicate where and when they can get what they want.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.
Yes, I’ll use the C-word: associations should be the #1 curators for their community. Since I’ve been on an education kick lately, here’s an example of curation by a for-profit organization. Presenter: Gayle Rosnick, CMP and CMP-HC Certification Director, Convention Industry Council. More info/register. Tue 10/11 at 1 p.m.
A purpose-built association LMS will already have much of the functionality required by associations including certification, CE credit tracking and management, eCommerce, standard reports, and possibly even conference management. For more detail on how ASUM achieved this, download the case study.
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to build an effective business case around the decision and get member buy-in. There are plenty of reasons to change, tweak, or even sunset a certification program.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content