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He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Host: Planner Protect Speaker: Joan Eisenstodt, Hospitality & Meetings Industry Consultant & Trainer, Principal, Eisenstodt Assocs., Generations. More info/register.
It’s a question that many associations ask when planning benefit programs and communications to members. Best Benefit Ever = Association Education and Certification Programs. What benefits truly increase value for association members, increasing engagement and ensuring that they renew their membership?
In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. Marketing, Public Relations, and Communications. The benefits of CAE certification include: Individual.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Snack pack How to ensure your association’s communications cut through the inbox clutter. Association SEO course. Fri 2/7 at 12:30 p.m.*
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Host: Meetings Today Speaker: Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 10/16 at 2 p.m.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn about preparation tips for technical execution including audio and lighting recommendations, easy engagement activities, communicating to attendees, and content development best practices. Host: Events Industry Council.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. People seek places to belong where they can make a difference—a community. We’re at a crossroads in professional development, says Tracy King of InspirEd.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Hmm, that’s what my industry partner clients do. They explain how associations can address these issues and meet the changing needs of industry professionals.
How to conquer communication debt aka email/message overwhelm. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Community Platform Demo Day. Quick hits. Ernie Smith, Associations Now ).
Rowing in the Same Direction: Using Communications to Drive Team Alignment Consider the challenges when communications is done poorly: misinterpretations, incorrect assumptions, disengagement, mistrust, and resistance to change. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication?
Use Webinars to Communicate. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Use Webinars to Communicate. Want to learn more about automating your email communications ? Onboard New Members.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Membership survey. More info/register.
There are SO many ways associations can play a significant role in addressing climate change: On operations of our organizations as businesses: making choices about office space, commuting, work from home, LEED certification (not just of new builds, but also retrofits), and investment of reserves that reduce or eliminate carbon emissions.
Everyone wants to land a great job and your association has the industry connections to make that happen. Flexible Online Learning and Certifications. Award certificates to members who pass a course, or series of courses, so they can demonstrate their expertise to current and future employers. Members-Only Job Boards.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communications in the COVID Era.
Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. The certification should have a clear, easy-to-understand value proposition.
The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools.
Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Learn about the qualities of successful assertiveness that can help us become better, more controlled and more confident communicators. More info/register. Host: Hopskip. More info/register.
Free, public online courses are designed to be attractive to the widest possible audience, and as such tend to be completed autonomously, be self-paced, and focus on more generic professional development or career skills, such as interview, presentation or communication skills.
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Host: ASAE Government Relations and Advocacy Professionals Community. Barry Kelly, CEO, Thought Industries. Fri 4/16 at 3:45 p.m.
Present have achieved certification to ISO 20121:2012 Sustainable Event Management in relation to its work as a supplier to the events industry, supplying technology and support to the live events, experiential and broadcast sectors. ISO20121:2012 provides a recognised framework for sustainable event management.
The greater the participation, the richer the data available to you on industry trends regarding workforce models, compensation, and security, so please participate. Association member communications. Interested in grading your association communications? Future conference attendance. Guest: Sandy Weiss. Tue 4/6 at 11 a.m. –
If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Professionals in Certification Networking Event. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual job fairs. 1 CAE credit. .
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. Communicate. Mon 1/25 at 3 p.m. – More info/register.
Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.
The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. More info/register.
.* – Consultant Open House in the Association Marketplace Come explore this new space for Association Professionals to connect with colleagues, learn about what’s new in the industry, and share their expertise and experience. Bring your ideas for adding value to your professional life. More info/register. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Communicating Through a Crisis. Virtual conferences. A new episode is posted every Monday by 1 p.m.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.
Whether you work for an association or industry partner, please make the time to understand the implications of this bill and the actions you can take to help defeat it. Learn how to conduct a communication audit and what to do with the results. Learn how to conduct a communication audit and what to do with the results.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.
The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. Please send me links if you have one or know of a good one. Content marketing.
I’ve been a Training Specialist at Virtual for five-plus years, I’m part of a team that manages the coordination and administration of the Global Certification Programs for one of our largest clients, a security standards council for the payment card industry. 2) WHAT IS MOST EXCITING ABOUT YOUR ROLE?
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Check out the infographic Gravitate Solutions put together with virtual event data compiled from three industry benchmark reports. Take advantage! Virtual event benchmarking data. Talk about data!
Mary Kate Cunningham at ASAE explains what association professionals, volunteer leaders and industry partners need to know about this looming tax reform threat to associations. Here’s an opportunity for associations to work with industry employers to provide this in-demand training. Purchasing decisions. More info/register.
MemberSuite explains why the demand is growing for certificate and certification programs and points out the difference between the two. The two-day event features presentations from a limited number of industry partners that offer AMS platforms. Whether virtual or hybrid, times are tough for the industry.
It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” I imagine the suppliers in your industry would say the same things, but why don’t you ask them? Hybrid events.
Why there won’t be a meeting industry new normal. (by Jimmy Le, Senior Conference Planner for the IEEE Communications Society. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. ExpoChat is a Twitter-based conversation on topics related to the trade show industry.
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