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He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Credentialing: Certificates, Certification, and Accreditation – How to Tell the Difference and What It Means for Your Association The world of credentialing can be confusing.
In a snapshot, the purpose of the CAE certification is to : establish the body of knowledge; assess the level of knowledge ; encourage professional growth; formally recognize individuals who meet the requirements ; and. The results of the survey were used to define the scope of practice used for association management.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent). Certifications: a pathway to engagement.
Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. Snack pack How to ensure your association’s communications cut through the inbox clutter. Host: Certification Network Group Speakers: Dale Cyr, MBA, CAE, CEO, Inteleos Larry Lynch, CAE, FASAE, Sr. Association SEO course. More info/register.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Fundamentals of Message Design Workshop Ready to unlock the secrets of persuasive communication? Thats why the agency went straight to Gen Z for answers.
Key ways to segment your audience may be by demographic, length of membership or by behaviors such as engagement, certification activities and event attendance. Your survey may have been right for the 200 people who took it, but not reflective of what the other 2,500 attendees actually want from their member experience.
The weekly list of free educational events and resources for the association community… “If you look at what you have in life, you’ll always have more. They pull out a few good ideas from survey comments too. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Oprah Winfrey Online programs.
If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Moving Training and Certification Online in Less Time.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Association AI. 1 CMP credit. .
Step 2: Explore – In addition to reviewing the data in their dashboard, IAEE asked members in its annual member survey and in post webinar surveys about topics they’d like to learn more about. For instance, at IAEE the team started with student members who could be interested in the Workforce-ready Certificate.
At Pricing for Associations, we have conducted numerous surveys for market research and market testing around value and pricing. We’ve found that most surveys require three core components. If you’re looking to DIY a survey on value and pricing in the next few months, this article is for you. Always ask if you can follow up.
s (MGI) second annual Association Economic Outlook survey. The results will help our community better understand how associations are adapting to change and preparing for the future. Survey participants will receive the study’s final report. Communications in the COVID Era. Virtual certified. Event planners did it.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Membership survey. iMIS by ASI invites you to participate in their seven-minute Membership Performance Benchmark Survey. More info/register.
Use Webinars to Communicate. To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.
Member surveys. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Let’s come together to support, learn from each other, and build a stronger, more inclusive community. Content strategy. More info/register (ASAE members only). More info/register.
The weekly list of free educational events and resources for the association community…. Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. People seek places to belong where they can make a difference—a community. We’re at a crossroads in professional development, says Tracy King of InspirEd.
Prior to the digital revolution, these credentials were called certificates of completion. Unlike a paper-based certification, a digital badge is embedded with relevant “ metadata ” such as the badge title, description, date earned, issuer, recipient, expiration date and even specific details about the work submitted by the recipient.
Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. From standard operating procedures to communication styles and even long-range goals, we all have a lot to learn from each other. 1 CAE credit. . –
Free, public online courses are designed to be attractive to the widest possible audience, and as such tend to be completed autonomously, be self-paced, and focus on more generic professional development or career skills, such as interview, presentation or communication skills.
You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The report is built on survey responses from over 800 associations. By improving how well you communicate value, you could increase the efficacy of all your member acquisition campaigns.
The weekly list of free educational events and resources for the association community…. Association member communications. Interested in grading your association communications? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Post-pandemic association workplace.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. – The Virtual Community Expo.
. – New Year, More Questions Breakout group topics: #1: Learning Gaps – Leading up to a certification/assessment exam, what areas of learning would you like to see improved and what areas have been beneficial for your learners to utilize? #2: 2: SMEs – What are the biggest challenges you are facing with your SMEs? #3:
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Unlike social media, a mobile app serves as a centralized communication channel for your members. Host: Council for Certification in Volunteer Administration Wed 11/15 at 1 p.m. Member app. 1 CAE credit.
The weekly list of free educational events and resources for the association community… Workforce trends. This survey will help them assess inclusivity, equity, and overall well-being in our field. Find out about the magic question that provides information re alignment, sentiment, and communication opportunities. 1 CAE credit.
Community manager survey. The Community Roundtable invites online community managers to participate in their 2021 State of Community Management survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CAE study group. Tue 2/9 at 11 a.m. –
Creating a clear communication plan to detail the shift in offerings and address potential member concerns is a necessary strategy in navigating change. . Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . How to brainstorm and build a communication plan?.
Fri 2/26 at 10 a.m.* – The Nonprofit Communications Engine (NYSAE Engagement Lounge). The Nonprofit Communications Engine is a framework designed to help nonprofit leaders and associations build, refine, and optimize their organization’s ability to communicate effectively. 1 CAE credit. 1 CAE credit. More info/register.
What are the basic elements an LMS for Associations must have to deliver effective, engaging member education and certification programs, while also simplifying the delivery of learning for administrators? Manage Complex Continuing Education Credits and Certification. Support Best Practice with eLearning Content Standards.
Communication Audits, Analysis & Answers Conducting a communication audit of emails, websites, social media pages and other tools is an important exercise to ensure that your organization presents itself in a positive, on-brand voice. Learn how to conduct a communication audit and what to do with the results. 1 CMP credit.
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Daughtry, Chief Communications Officer/Owner, CQbd. Ben Rome, Senior Manager of Communications, AIHA. Fri 4/16 at 3:45 p.m. Host: Jay S.
Other key findings from the MGI report: The primary internal challenges to growing membership are difficulty in communicating value or benefits, insufficient staff and difficulty meeting members’ needs due to a broad membership base. More than 30 percent of associations offer certification of some kind.
. – Professionals in Certification Networking Event. Join fellow certification professionals for an informal online networking event where we’ll discuss some areas that you have questions on or want to enhance your knowledge of. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
The weekly list of free educational events and resources for the association community… Diversity benchmarking. Association Success is running a survey to benchmark diversity in the association industry. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Career pathways.
Sarah Durham of Big Duck is presenting this week’s webinar, Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers , on Tuesday, July 12 at 1 pm Eastern (10 am Pacific). Who doesn’t love online surveys? But what if they don’t take the survey in the first place? Guest Post by Sarah Durham, Big Duck.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Chris Detzel, Community Program Manager at Reltio. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists. Check out Cecilia’s Nonprofit Executive Spotlight series too. 1 CAE credit.
Tagoras is conducting a brief survey to find out where learning and education businesses (i.e., They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Host: Council for Certification in Volunteer Administration Wed 10/11 at 2 p.m. – Association education in 2024.
Learn how (and why) to put members at the front, right, and center of your community, how to create an intentional human-focused user experience, how to map your members’ community journeys, and best practices for harnessing storytelling and user-generated content. Vanessa McCrann, Community Engagement Manager, Startup Colorado.
The weekly list of free educational events and resources for the association community… Virtual association survey. Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Crisis Communications Expert Adele Cehrs. Mon 4/13 at 2 p.m.
Then please consider participating in.orgSource’s Creating the New Normal survey. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Resource: 6 Key Features of the Best Learning Management Systems. Want to learn more?
Whether your association is a trade association or professional society, don’t forget to remind members that a key part of any association’s mission is to provide education and/or certification programs. How do you currently facilitate communication from members about your education programs?
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