Sales Operations Demystified: What It Is, Why It Matters, and How To Do It Right
Wild Apricot
DECEMBER 21, 2017
Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.
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