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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. The entire list seems pretty essential to me.

Revenue 213
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What Do Members Want?

Association Analytics

Conference prominence is fading Perhaps the most stark split is centered around meetings and trade shows. Most association professionals feel the big conference is a major member benefit, a keystone to why people join and renew. But you can’t just rest on your laurels. Tracking that engagement isn’t easy, but it’s possible.

Sample 169
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Association Brain Food Weekly: 5.22.20

Reid All About it

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

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Why Data SHOULD Drive Your Strategy

Association Analytics

But just because people arent writing angry emails or calling to congratulate you on a successful conference, doesnt mean they arent telling you something – that silent majority is present and powerful. Which way are enrollments that certification you offer trending? …But Don’t Forget To Listen!

Strategy 169
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Association Brain Food: 11.1.24

Reid All About it

Conference/event evaluations. Mastering Memory for Professional Success & Peak Performance Hear how to develop life changing memory skills that you can immediately apply to better retaining and recalling valuable information from conference sessions, training classes, and other professional development activities. 1 CAE credit.

Revenue 258
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Association Brain Food Weekly: 10.30.20

Reid All About it

WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Lee Gimpel of Better Meetings describes the promises by virtual conference hosts of attendee engagement as a “bait and switch.” by Adrian Segar, Conferences That Work, part 1 and part 2 ).

Revenue 341
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Association Brain Food Weekly: 5.15.20

Reid All About it

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Virtual conference success story. Fri 5/15 at 1 p.m.