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Why Data SHOULD Drive Your Strategy

Association Analytics

But just because people arent writing angry emails or calling to congratulate you on a successful conference, doesnt mean they arent telling you something – that silent majority is present and powerful. Which way are enrollments that certification you offer trending? …But Don’t Forget To Listen!

Strategy 169
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Association Brain Food: 10.11.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. to 5:25 p.m.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Association Brain Food: 2.28.25

Reid All About it

.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.

DC 258
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Association Brain Food: 11.1.24

Reid All About it

Conference/event evaluations. Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence?

Revenue 258
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Association Brain Food Weekly: 5.22.20

Reid All About it

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

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Why Do We Care About Generations?

Association Analytics

For professional associations, things like the highest level of education or certifications earned – or asked for – are powerful. That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. We have to sort and segment our audiences in some way. He has fun stories.

Course 192