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Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Certification pricing. They explained the reasoning behind their pricing in a post titled, Is Certification a Money Grab ? GA help from sponsors. Small-staff technology.
The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.
They now provide opportunities for the public to come into the library to record video and audio and then edit it, to create digital content, or explore virtual reality together, at VR stations within the library. Often certification programs have eligibility requirements (i.e. I will leave that to the professionals.
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Have conversations with volunteers and staff about how you can all set an example for others. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. She also shares examples of companies who built successful products but lost sight of what made them great. Association SEO course. Product development.
Save yourself, save your kids, and set a good reading and thinking example for those around you. Crash Course: AI Prompting for Marketers Prompting is crucial to getting great content or themes from AI. Learn how the age of AI will change what kind of content people are exposed to and what content will cut through the noise.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Association AI. How to calculate your association’s member retention rate. 1 CAE credit.
Laura Armstrong at Cimatri shares 15 examples of how AI is transforming educational programs in associations by, for example, offering personalized learning paths and automating administrative processes. See examples of real membership renewal, win-back, and acquisition campaigns that delivered results that are to die for.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. 1 CMP credit.
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
For example, you may have an impressive 80% retention level, but with a little digging find that there’s a 95% retention rate among your executive-level members and a 65% rate among your manager-level members. We all have pieces of content or courses that we continue to update just because, “that’s the way we’ve always done it.”
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. Brand Recognition: Anybody can sell educational content.
Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. A Learning Content Management System (LCMS) typically is an LMS to which the LMS vendor has added an authoring tool.
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.
One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy! Learners can now access your content from anywhere, so begin to promote your content in new areas and to new audiences.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Planning virtual conferences. Virtual event tips.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged. Personalization makes events more engaging by aligning content and experiences with individual member needs, creating a deeper sense of value and investment in your association.
Download now What to look for in an online learning software platform The latest Association Trends Study found that 51% of members prioritize certifications or credentials and 50% value training opportunities at their professional organization. However, association professionals aren’t prioritizing these important member benefits.
An easily-accessible, searchable directory will save members time and effort trying to fill their event lineup and content calendars. Flexible Online Learning and Certifications. For example, you could create an eCourse that teaches your members new software for their jobs.
If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. Is it getting a certification?
For example, at a recent event, one association executive told us that he is frustrated at how difficult it is to find the courses that are relevant to his specialty in his association’s current LMS. Will he think twice about engaging with your content the next time? Do your learners need a new association LMS? Are You Wasting Time?
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Give members a place to learn and find the right content.
While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Over the past month, we've seen so many examples of how online communities are vital for our customers. Taking Conferences and Events Virtual.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Our panel will provide examples of microaggressions they have faced in the workplace. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?
Apart from the content itself, your Association LMS can help to increase engagement among your members by making it easier to find, access, and manage their training for continuing education and certification. Make it Easy to Find Training with your Association LMS.
You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content.
WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. Mon 2/4 at 2 p.m.* – Are Your Certifications at Risk? Voluntary Certification Legislation in the States.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content.
For example, one member referenced thinking about a specific post in the community during their work evaluation, and for one OT who works per diem without other therapists, AOTA CommunOT has been a marvelous resource. Time and time again, AOTA has received positive feedback about the community from their members. Highlights.
Sales Ops: Table of Contents. Content Sharing and Management. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Content and knowledge base management. Management of knowledge base and content assets.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
For example, package a certification program seat fee with an online learning kick off course, webinar discussions, and study aids. Or, redesign a two-day in-person certificate program as a multiple course online program paired with exercises, assessments, and web coaching. Consider these models to price your eLearning right.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
The course’s curriculum, content and delivery must be designed specifically for online learning. Give students an opportunity to make their voice heard by asking for feedback on the learning experience and content. For example, you may think students will enjoy group projects, but find out they actually dread the idea. #3:
If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair! There are lots of ways to breathe new life into your content and to reinvigorate your members’ appetites for online learning. How to Really Involve Learners.
When we refer to products here, we are talking about products, services and content. For example, members who buy a certain book also take a specific course related to the book which leads to them getting a certification. Aside from membership, do you know the most valuable products your association offers?
It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You’ll want to know what kinds of content interest them and where they spend the most time on your website. Developing a growth strategy for your association takes time. It's stressful.
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