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Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. Member recruitment. AI tools course.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Update content frequently to provide a seamless user experience, one that will keep them coming back.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Association AI. 1 CAE credit. More info/register. More info/register. Fri 10/18 at 1 p.m.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership.
Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. . exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. This is a pledge everyone should repeat upon starting work each day. Can I get an amen?!
Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.
Sales Ops: Table of Contents. Salesforce Recruitment, Onboarding and Training. Content Sharing and Management. Only when ARR consistently exceeds $1 million should the company hire a “Sales Effectiveness Manager” who will supervise talent on-boarding, training, and certification. Recruit, on board, and train sales staff.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs.
When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Follow-up: Will members who attended receive a special badge or certificate to display on their public member profile? The trick to striking the right balance? Let’s get to it!
It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Top 3 Ways Associations Recruit New Members. reports which recruitment marketing channels have performed the best for associations (trade and professional). It's stressful.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Expansion of Membership – beyond geographic boundaries.
Member recruitment. Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. 1 CAE credit. More info/register.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learner engagement.
The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Professionals in Certification Networking Event. The conversation will be light and provide attendees a casual environment to talk with other certification professionals about your challenges and/or successes.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
When it comes to credentialing and certification programs, there are many advantages awarded to both the association and the professionals who pursue them. Here are a few things your association can do to build and maintain a strong certification program. Be strategic about cost, content, and governance.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Learn how to create, co-create, and curate content that delivers real value to your audience. Host: Fridays@4.
Personalizing your communications during recruitment and retention. This data suggests that recruitment activities should be focused not only on students and recent graduates, but also those in their first few years of employment.”. Certification/Continuing Education. Building a network of peers and mentors within your industry.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.
That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.
How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.
She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.
With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Repurposing Conference Content. Encourage current members to volunteer for events or try and recruit others for you. Repurposing Conference Content.
If your members are finding your online learning content to be a bit stale, or if participation levels are dropping, don’t despair! There are lots of ways to breathe new life into your content and to reinvigorate your members’ appetites for online learning. How to Really Involve Learners.
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They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. More info/register.
Their contents could reshape how we understand the ancient world. | exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) Hear best practices for targeting media outlets, creating consumable content, and leveraging various platforms to spread your message.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Content Forum Weekly Community Chat. Host: Content Forum.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Fridays@4.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Association AI. Call-to-action (CTA). More info/register. More info/register.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Podcast recommendations. More info/register.
Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement. Wes Trochlil ). Joe Chernov, HubSpot ).
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s CAE credits.
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EDT* – The Certificate is Obsolete: New Ways to Track PD, CE and Certification . In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Tue 4/26 at 1 p.m.
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Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You have a solid base for recruiting and training chapter volunteers that has worked well in the past. Quick hits. 1 CAE credit.
Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Board diversity.
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