This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Association Artificial Intelligence CertificateCourse teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. . Association AI. More info/register. . More info/register.
Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations CertificateCourse. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Location: Chicago IL.
Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Host: ASAE Speaker: Amber Worthen, CEO, Email Maven Tue 1/14 at 11 a.m.
Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of emailmarketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.
The Association Artificial Intelligence CertificateCourse teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Association AI. More info/register. . More info/register.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, conference recordings, online certification and continuing education programs, maybe even your annual meeting. Also, include a link (or links) to other related content and courses.
Class Central has reviewed and compiled a list of The Best Intro to Programming Courses for Data Science. This list is part of their Data Science Career Guide , a six-part series recommending the best online courses and MOOCs for people entering the data science industry. – Election & Holiday EmailMarketing Extravaganza.
Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. Also, include a link (or links) to other related content and courses. Promote Your Webinars.
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.
Online education’s role in membership marketing. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students. Gain or maintain professional certification (12 percent). Emailmarketing. How else can your e-learning programs support membership marketing?
They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Their interest in learning is low, especially online learning— only 1% of them are aware of online educational resources and only 6% have taken an online course. Lack of time.
Because skills are the new workforce currency , associations must focus on designing and delivering what members need: digital badges, certificates, and hands-on learning programs. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout. to 1:30 p.m.
Host: Fridays@4 Speakers: Samantha (Sam) Evans, ICE-CCP, CAE, MBA, Certification Manager, International Association of Accessibility Professionals Haley M. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws. More info/register. Location: Chicago IL. More info/register.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Secrets of EmailMarketing Geniuses. Learn the secrets of emailmarketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an emailmarketing campaign, and 6 emailmarketing mistakes to avoid.
Google Sheets and Google Docs are helpful for when you need to collaborate in real time, because various people can all work on a single document at the same time (with permission, of course). Google also offers a free certification to help you get up to speed with the tool. Or how long they stayed on your site?
Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. The pass provides access to a collection of courses, programs, and recordings, or a specific number of credits. Other revenue-generating programs include: Certification programs.
Emailmarketing news. Make sure staff who have anything to do with IT or emailmarketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what emailmarketers and their IT colleagues need to do. If it intrigues you, check it out—12 CAE credits too. .
Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.
Emailmarketing automation software. explains the costs associated with emailmarketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular emailmarketing automation software. Quick hits. Tue 1/11 at 10:30 a.m.
Sounds like a practical approach to session and course design, doesn’t it? Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Melissa Householder, CEM, Trade Show Manager, Golf Course Superintendents Association of America. Host: American Marketing Association.
While AMS features vary from vendor to vendor, a few core components include: Membership database Community engagement tools Emailmarketing and communication Financial management Reporting and analytics Website builder and management Essentially, an AMS is your core tool for managing your association's day-to-day operations.
Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. EmailMarketing Workshop.
Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., Location: Chicago IL.
On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. If the answer is better email performance, you’re in the right place. They’re prepared to answer any and all of your burning email questions in this “ask me anything” style roundtable webinar.
Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of emailmarketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. Email support@wistia.com.
Amith Nagarajan writes at Sidecar about the potential for associations to issue accreditations and certifications on the blockchain. – How to Personalize 5 Must-Have Email Templates. Since emailmarketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Credentialing on the blockchain.
That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. Guests: Joy Duling. Tue 5/18 at 12 p.m.
WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.
As an association professional reading this blog, you are likely providing courses or certification programs for your members. courses already taken? of course sales? # of course enrollments. Keep in mind your audience (marketing best practice #2) and where they are in the buying cycle. Know your audience.
Host: PCMA Digital Event Strategist Certification. The “middle of the marketing funnel” can be notoriously long and arduous for digital marketers as prospects take their time “considering” if they want to further engage and eventually convert. Johanna Morlock-Abbasi, assistant director of emailmarketing, Bradford Exchange.
Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission.
Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Five Plays for Click-Worthy EmailMarketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. Host: Rogue Tulips LLC.
Not only do members and customers place items in their shopping cart to purchase or abandon, they also may start taking an online course but neglect to complete it, or maybe they’ve taken the first step in an certification application but left it without finishing. Conversion Capture. ,
Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.
Of course, but canned do just fine in a pinch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Professional Development Townhall: Do This, Not That: What’s Working NOW for EmailMarketing. Would fresh clams be better? Guest: Fern Carbonell. Mon 7/12 at 2 p.m.
Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. Boosts engagement with course customization.
Should you continue as planned or course correct? How to Scale Your Email Efforts by Leveraging AI and Automation Learn about scaling up the production and effectiveness of your emailmarketing efforts. . – Are You in Touch with Your Data? Are you seeing any performance gains or does it all just look the same? CAE credit.
Emailmarketing. Emailmarketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. With Fonteva, you can offer certifications, learning events, online courses, and more. Live events.
Because these solutions are focused on a particular area, such as event management or emailmarketing, their features and functions are robust and were developed to meet evolving expectations among associations. Organizations that use Credly help their members show off courses they’ve completed and certifications earned.
You might create your own courses for members to complete or promote industry-specific certifications that are shown to boost sales or job performance. You can secure additional funding for your association by selling merchandise, paid registration, and educational courses through an e-commerce platform.
Here’s a rundown of what Thrive Apprentice includes: Features Student progress tracking and management Payment integration Comprehensive marketing tools Course customization Why Choose Thrive Apprentice? Flexible and scalable solution Offers powerful features for: Restricting and upselling content Course creation eCommerce.
Certification, eLearning. Not only can your community be a learning resource; if your continuing education system does not track member qualifications and courses, or won’t talk to your membership database, you can use your member’s community profiles. EmailMarketing. Ease of member use is also member-centric.
Some will find skool.com to be a good launching pad for their teaching career or a great place to find the courses they want to take. Also, skool offers no option for creating an emailmarketing campaign. So your online course is going to look like a lot of other online courses. Where does skool.com fall short?
A few perks you could try include: A discount on dues (like a “new member promo” of 15% off annual dues) Free tickets to a conference in your industry Entry into a giveaway for all new members Gift certificates to local businesses, cafes, restaurants, etc. Offer a positive, engaging welcome series. Host a membership drive. Put up flyers.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content