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How to Motivate Certification Candidates

WBT Systems

The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required continuing education credits. How can you motivate certification candidates and keep them on the credential path? 3 intrinsic drivers that motivate certification candidates.

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Association Brain Food: 2.7.25

Reid All About it

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. More info/register.

Chicago 275
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Association Education and Certification: Best Benefit Ever

WBT Systems

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

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Association Brain Food: 1.10.25

Reid All About it

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. For the main course, lasagna my recipe has ground sausage and beef, mushrooms, onions, marinara, pesto ricotta, and a mix of cheesesand tortellini Alfredo. Save $50 with promo code BRAINFOOD. Goodbye LMS.

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Association Brain Food: 1.17.25

Reid All About it

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. From budgets and attendee expectations to innovative event strategies, well break down the numbers and trends driving the future of in-person and virtual experiences. Save $50 with promo code BRAINFOOD. Respect for volunteers.

Education 264
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Association Brain Food: 4.4.25

Reid All About it

Pablo Picasso Membership requirement for certification. Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. In fact, its illegal, on antitrust grounds, to tie membership to certification. AI tools course. More info/register.

Revenue 213
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Association Brain Food: 2.28.25

Reid All About it

The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Learn how creating a culture of trust and openness drives measurable business outcomes, including higher engagement, increased innovation, and lower turnover. Is AI making us dumb? 1 CAE credit.

DC 258