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Creating a Better Member Experience

Association Analytics

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

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Three terrific tech tips to transform the member experience

Nimble AMS

According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.

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Identify Spots of Fear for a Better Member Experience

Smooth The Path

When might your members experience fear? The minutes before a training or certification course (the fear of not knowing enough already). Identify all the places where members might feel a twinge (or a lightning bolt) of fear and work to improve their member experience.

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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. 5 eLearning Pricing Models for Your Courses.

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Tiny Kindnesses to Improve Our Member Experience

Smooth The Path

What bits of your member experience feel like drudgery for members? Perhaps we could find the little shifts that flip the experience into something great. Imagine mailing everyone studying for a certification exam a lucky pencil or pen. Related: Hearing every member’s voice.

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Opportunities for Association Certification

Smooth The Path

I was lucky my parents invested in an SAT prep course to help get me into a fantastic college. The prep course made it easier for me to dramatically raise my score because the course taught me all the little tricks needed to take the test. But, is buying a prep course fair? I’m proud to have my certification.”

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results.